Insights

Global Expansion Planswell's recent expansion into Singapore, UAE, and Panama indicates a strong commitment to international growth and financial inclusivity, presenting opportunities to develop partnerships or localized financial products tailored to these dynamic markets.

Innovative Technology With a robust tech stack supporting quick, personalized financial planning and dedicated advisor features, Planswell offers scalable digital solutions that could be bundled with premium services or integrated into existing financial ecosystems to enhance client engagement.

Market Penetration Having already built over 150,000 financial plans and serving a broad Canadian customer base, Planswell shows significant reach and potential to upsell new financial products, insurance, or investment services to an established user network.

Funding & Growth With $36 million in funding and revenue estimates between $25 million and $50 million, Planswell is well-positioned for further product development and sales initiatives, especially targeting financial advisors and institutions looking for scalable planning solutions.

Strategic Collaborations Partnerships like Rise People demonstrate Planswell’s focus on employee financial wellness, presenting opportunities to sell corporate solutions, employee benefits integrations, or enterprise software to HR departments and organizations seeking to improve workforce financial health.

Planswell Tech Stack

Planswell uses 8 technology products and services including Facebook Pixel, Quora Pixel, jsDelivr, and more. Explore Planswell's tech stack below.

  • Facebook Pixel
    Analytics
  • Quora Pixel
    Analytics
  • jsDelivr
    Content Delivery Network
  • Twemoji
    Font Scripts
  • styled-components
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Goober
    Javascript Libraries
  • ProfilePress
    Web Platform Extensions

Media & News

Planswell's Email Address Formats

Planswell uses at least 1 format(s):
Planswell Email FormatsExamplePercentage
First@planswell.comJohn@planswell.com
68%
FLast@planswell.comJDoe@planswell.com
28%
FirstL@planswell.comJohnD@planswell.com
2%
FirstLast@planswell.comJohnDoe@planswell.com
2%

Frequently Asked Questions

Where is Planswell's headquarters located?

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Planswell's main headquarters is located at 400-100 Lombard Street Toronto, Ontario M5C 1M3 CA. The company has employees across 1 continents, including North America.

What is Planswell's official website and social media links?

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Planswell's official website is planswell.com and has social profiles on LinkedInCrunchbase.

What is Planswell's NAICS code?

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Planswell's NAICS code is 52 - Finance and Insurance.

How many employees does Planswell have currently?

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As of October 2025, Planswell has approximately 49 employees across 1 continents, including North America. Key team members include Ceo: E. A.Coo: S. W.Chief Financial Officer: T. O.. Explore Planswell's employee directory with LeadIQ.

What industry does Planswell belong to?

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Planswell operates in the Financial Services industry.

What technology does Planswell use?

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Planswell's tech stack includes Facebook PixelQuora PixeljsDelivrTwemojistyled-componentsjQuery MigrateGooberProfilePress.

What is Planswell's email format?

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Planswell's email format typically follows the pattern of First@planswell.com. Find more Planswell email formats with LeadIQ.

How much funding has Planswell raised to date?

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As of October 2025, Planswell has raised $36M in funding. The last funding round occurred on Jan 01, 2018 for $7M.

When was Planswell founded?

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Planswell was founded in 2015.

Planswell

Financial ServicesOntario, Canada11-50 Employees

Almost everyone will experience a lifestyle decline in the future because good financial planning has always been reserved for the wealthiest of the wealthy. We've created hundreds of thousands of free financial plans for consumers so they can know exactly what to do, each month, to maintain their lifestyle in retirement.

Section iconCompany Overview

Headquarters
400-100 Lombard Street Toronto, Ontario M5C 1M3 CA
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $36M

    Planswell has raised a total of $36M of funding over 4 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $7Mas a funding.

  • $25M$50M

    Planswell's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $36M

    Planswell has raised a total of $36M of funding over 4 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $7Mas a funding.

  • $25M$50M

    Planswell's revenue is estimated to be in the range of $25M$50M

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