Acquisition Potential Platfora, a big data discovery platform acquired by Workday, presents opportunities for cross-selling Workday's integrated HR and finance solutions to existing Platfora customers.

Market Share Expansion With a tech stack including Hadoop and Medallia, Platfora (through Workday) can leverage its offerings to target new industries that heavily rely on big data analytics for business insights, such as healthcare and finance.

Competitive Differentiation Positioning Platfora against similar companies like Birst or Qlik can emphasize unique features such as easy data visualization through Snap.svg and robust data governance with Informatica MDM, setting it apart from competitors.

Growth Potential Despite an employee range of 51-200, Platfora's revenue potential, indicated at $10M - $50M, suggests room for expansion through targeted marketing campaigns and tailored solutions to scale revenue and market reach.

Strategic Partnerships Exploring collaborations with cloud services like Trello or content platforms like YouTube can enhance Platfora's capabilities to offer integrated solutions that cater to a broader client base, potentially increasing sales and market penetration.