Market niche Target mid-sized architectural and design firms in regional markets with similar profiles to Platt, focusing on custom residential and boutique commercial projects in the Blue Ridge and Southeast regions to expand service reach and project diversification.

Sustainability angle Leverage Platt's full-service capabilities to offer sustainable design-build solutions, integrated interiors, and landscape planning as a differentiator for clients seeking cohesive, eco-friendly luxury homes and commercial spaces.

Tech leverage Highlight the firm’s tech stack and digital workflow to prospects seeking modern, efficient design processes, BIM-friendly collaboration, and seamless online client experiences; position as a competitive advantage for faster project delivery.

Expansion opportunities Explore partnerships or joint ventures with complementary firms (real estate, landscaping, interiors) to offer bundled services, cross-sell to existing 500+ project history, and win larger multidisciplinary projects.

Growth signals Use the 11-50 employee range and recent leadership with established founders to market a stable, experienced team capable of handling diverse portfolios, while targeting clients with high-touch service expectations and premium pricing.