Category Design Leader Play Bigger's niche focus as Category Design experts and authorship of a best-selling book differentiates them from general consultancies and positions them as thought leaders to attract tech and VC clients seeking market creation.

Tech Leader Targeting Target clients are CEOs, leadership teams, and venture capitalists in technology, offering opportunities to engage via portfolio companies and growth-stage startups pursuing new category creation.

Executive Network Global reach and networks with legendary technology executives and VCs create warm intro opportunities and trusted access to decision-makers for premium engagements.

Digital Outreach A modern tech stack including LinkedIn, Google Analytics, Facebook Pixel and other tools can be used to target, nurture, and measure demand among tech leaders seeking category creation.

Growth Model With a lean team and mid-market revenue potential, there is an opportunity to expand through longer-term advisory programs, packaging repeatable category design engagements, and partnerships with VC portfolios.