Insights

Established Theatre Presence Playbill has a longstanding dominance in the theatrical publishing industry since 1884, with exclusive publications for major Broadway and Off-Broadway venues, presenting a significant opportunity for partnerships with theatre venues and productions seeking targeted marketing channels.

Digital Engagement Growth With over 3 million visitors to Playbill.com and a diversified digital platform including merchandise, ticketing solutions, and historical databases, there is considerable potential to cross-sell services and expand digital advertising offerings to reach passionate theatre audiences.

Collaborative Expansion Recent partnerships with RiseNY, Ottawa Little Theatre, and Edinburgh Festival Fringe demonstrate an active interest in joint marketing and event collaborations, providing avenues for business development with cultural institutions and event organizers seeking branded engagement.

Market Segment Opportunities Playbill's focus on Broadway enthusiasts, theatre educators, and travel audiences suggests opportunities to tailor advertising and sponsorship packages for brands looking to target culturally engaged, affluent demographics both locally and globally.

Content & Data Outreach By leveraging Playbill’s extensive theatre history database and industry insights like the Big 10 list, there is potential to offer premium data-driven advertising, subscription services, and sponsorship of industry-specific content to attract educational institutions and media partners.

Playbill Tech Stack

Playbill uses 8 technology products and services including Rocket Fuel, NetSuite, Element UI, and more. Explore Playbill's tech stack below.

  • Rocket Fuel
    Data Management Platforms
  • NetSuite
    E-commerce
  • Element UI
    Javascript Frameworks
  • Windows 11
    Operating Systems
  • ADP RUN
    Payroll Management And Benefits Administration
  • PCI DSS
    Risk And Compliance
  • Wave
    Travel And Expense Management
  • Patreon
    Widgets

Media & News

Playbill's Email Address Formats

Playbill uses at least 2 format(s):
Playbill Email FormatsExamplePercentage
FLast@playbill.comJDoe@playbill.com
83%
First@playbill.comJohn@playbill.com
7%
Last@playbill.comDoe@playbill.com
6%
FirstLast@playbill.comJohnDoe@playbill.com
4%
FLast@playbilltravel.comJDoe@playbilltravel.com
100%

Frequently Asked Questions

Where is Playbill's headquarters located?

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Playbill's main headquarters is located at US. The company has employees across 3 continents, including North AmericaOceaniaEurope.

What is Playbill's phone number?

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You can contact Playbill's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Playbill's official website and social media links?

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Playbill's official website is playbill.com and has social profiles on LinkedIn.

What is Playbill's SIC code NAICS code?

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Playbill's SIC code is 2721 - Periodicals: Publishing, or Publishing and Printing NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Playbill have currently?

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As of October 2025, Playbill has approximately 129 employees across 3 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer: T. H.Chief Financial Officer, Secretary/Treasurer And Member Of Board Of Directors: S. J.Chief Technology Officer: J. G.. Explore Playbill's employee directory with LeadIQ.

What industry does Playbill belong to?

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Playbill operates in the Book and Periodical Publishing industry.

What technology does Playbill use?

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Playbill's tech stack includes Rocket FuelNetSuiteElement UIWindows 11ADP RUNPCI DSSWavePatreon.

What is Playbill's email format?

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Playbill's email format typically follows the pattern of FLast@playbill.com. Find more Playbill email formats with LeadIQ.

When was Playbill founded?

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Playbill was founded in 1880.
Playbill

Playbill

Book and Periodical PublishingUnited States51-200 Employees

Since 1884, Playbill has been the exclusive publication for Broadway and Off-Broadway theatregoers, providing complete cast and production credits for each show, as well as features and interviews highlighting the many voices that make up the theatre community. Playbill proudly serves New York's most prominent performing arts venues, including multiple venues at Lincoln Center (Lincoln Center Theater, the Metropolitan Opera House, David Geffen Hall, Alice Tully Hall, David H. Koch Theater) and Carnegie Hall; as well as theatres across the country, including the Hollywood Pantages Theatre in Los Angeles and the Goodman Theatre in Chicago.
 
Over the past 25 years Playbill has expanded beyond a print magazine and established itself as a trusted name in the theatre industry, offering audiences new ways to connect to Broadway and Off-Broadway around the world via Playbill.com. With over 3 million unique visitors, Playbill.com is the preeminent site for theatre news and features, delivering high-quality, original content to audiences everywhere. Over the past two decades, Playbill has also launched PlaybillStore.com, the one stop Broadway shop for theatre fans, carrying the official souvenir merchandise of Playbill and Broadway shows; PLAYBILLder, which allows school and community theatre productions around the world to build their very own Broadway quality Playbill program; Playbill Vault, a comprehensive online database of Broadway history that provides records of Broadway productions from 1930 to the present; and Playbill Travel, which takes travelers and Broadway royalty around the globe to experience the sights, sounds and tastes of the world’s finest cultures, while offering world-class concerts at night.

Section iconCompany Overview

Headquarters
US
Phone number
SIC Code
2721 - Periodicals: Publishing, or Publishing and Printing
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1880
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Playbill's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Playbill's revenue is estimated to be in the range of $50M$100M

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