Insights

Strong Industry Presence Playbill commands a dominant position within the theater industry with exclusive publication rights for Broadway and Off-Broadway shows, servicing prominent venues like Lincoln Center and Carnegie Hall, which presents significant opportunities to partner with a targeted entertainment and arts audience.

Digital Expansion Opportunities With over 3 million unique visitors on Playbill.com and multiple digital platforms such as PlaybillStore.com and Playbill Vault, there is substantial potential to offer digital advertising, sponsored content, or subscription-based services tailored to theatre enthusiasts and industry professionals.

Event and Partnership Growth Recent collaborations like RiseNY and Ottawa Little Theatre demonstrate an openness to strategic partnerships and events, creating possibilities for sales in event sponsorships, co-branded marketing campaigns, and exclusive content or merchandise collaborations.

Young and Educational Audience Through initiatives like PlaybillFder and recognition lists such as the Big 10, Playbill engages educational institutions and young performers, presenting an opportunity to develop educational packages, sponsorships, or youth-oriented content aligned with theater education and careers.

Diversified Revenue Streams Playbill's broad product and service offerings, including print, digital, merchandise, and experiential travel, indicate multiple avenues for business development efforts—ranging from advertising partnerships and merchandise sales to experiential marketing and sponsored content.

Playbill Tech Stack

Playbill uses 8 technology products and services including Rocket Fuel, NetSuite, Element UI, and more. Explore Playbill's tech stack below.

  • Rocket Fuel
    Data Management Platforms
  • NetSuite
    E-commerce
  • Element UI
    Javascript Frameworks
  • Windows 11
    Operating Systems
  • ADP RUN
    Payroll Management And Benefits Administration
  • PCI DSS
    Risk And Compliance
  • Wave
    Travel And Expense Management
  • Patreon
    Widgets

Media & News

Playbill's Email Address Formats

Playbill uses at least 2 format(s):
Playbill Email FormatsExamplePercentage
FLast@playbill.comJDoe@playbill.com
83%
First@playbill.comJohn@playbill.com
7%
Last@playbill.comDoe@playbill.com
6%
FirstLast@playbill.comJohnDoe@playbill.com
4%
FLast@playbilltravel.comJDoe@playbilltravel.com
100%

Frequently Asked Questions

Where is Playbill's headquarters located?

Minus sign iconPlus sign icon
Playbill's main headquarters is located at United States. The company has employees across 2 continents, including North AmericaOceania.

What is Playbill's phone number?

Minus sign iconPlus sign icon
You can contact Playbill's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Playbill's official website and social media links?

Minus sign iconPlus sign icon
Playbill's official website is playbill.com and has social profiles on LinkedIn.

What is Playbill's NAICS code?

Minus sign iconPlus sign icon
Playbill's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Playbill have currently?

Minus sign iconPlus sign icon
As of April 2026, Playbill has approximately 131 employees across 2 continents, including North AmericaOceania. Key team members include Chief Executive Officer: T. H.Chief Financial Officer, Secretary/Treasurer And Member Of Board Of Directors: S. J.Chief Technology Officer: J. G.. Explore Playbill's employee directory with LeadIQ.

What industry does Playbill belong to?

Minus sign iconPlus sign icon
Playbill operates in the Book and Periodical Publishing industry.

What technology does Playbill use?

Minus sign iconPlus sign icon
Playbill's tech stack includes Rocket FuelNetSuiteElement UIWindows 11ADP RUNPCI DSSWavePatreon.

What is Playbill's email format?

Minus sign iconPlus sign icon
Playbill's email format typically follows the pattern of FLast@playbill.com. Find more Playbill email formats with LeadIQ.

When was Playbill founded?

Minus sign iconPlus sign icon
Playbill was founded in 1880.

Playbill

Book and Periodical PublishingUnited States51-200 Employees

Since 1884, Playbill has been the exclusive publication for Broadway and Off-Broadway theatregoers, providing complete cast and production credits for each show, as well as features and interviews highlighting the many voices that make up the theatre community. Playbill proudly serves New York's most prominent performing arts venues, including multiple venues at Lincoln Center (Lincoln Center Theater, the Metropolitan Opera House, David Geffen Hall, Alice Tully Hall, David H. Koch Theater) and Carnegie Hall; as well as theatres across the country, including the Hollywood Pantages Theatre in Los Angeles and the Goodman Theatre in Chicago.
 
Over the past 25 years Playbill has expanded beyond a print magazine and established itself as a trusted name in the theatre industry, offering audiences new ways to connect to Broadway and Off-Broadway around the world via Playbill.com. With over 3 million unique visitors, Playbill.com is the preeminent site for theatre news and features, delivering high-quality, original content to audiences everywhere. Over the past two decades, Playbill has also launched PlaybillStore.com, the one stop Broadway shop for theatre fans, carrying the official souvenir merchandise of Playbill and Broadway shows; PLAYBILLder, which allows school and community theatre productions around the world to build their very own Broadway quality Playbill program; Playbill Vault, a comprehensive online database of Broadway history that provides records of Broadway productions from 1930 to the present; and Playbill Travel, which takes travelers and Broadway royalty around the globe to experience the sights, sounds and tastes of the world’s finest cultures, while offering world-class concerts at night.

Section iconCompany Overview

Headquarters
United States
Phone number
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1880
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Playbill's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Playbill's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.