Insights

Innovative Office Transformation Lulafit specializes in transforming office buildings into high-performance, hospitality-led venues that enhance tenant satisfaction and engagement, presenting opportunities to offer customized amenities and experiences tailored to modern workspace demands.

Technology Integration With its Playbook OS and various digital tools, Lulafit emphasizes leveraging technology for personalized occupant experiences, opening avenues to provide advanced tech solutions or integrations to improve amenity management and tenant interactions.

Focus on Wellness Platforms The launch of LulaFit LIVE highlights a commitment to virtual wellness and social engagement, suggesting potential partnerships or offerings in digital wellness programs, virtual fitness, and employee engagement solutions.

Growth and Partnerships Lulafit's recent hires and collaborations indicate active expansion and a focus on integrated wellness services, creating sales opportunities with building owners, property managers, and wellness service providers seeking to enhance property value.

Market Position and Revenue With a revenue range of 50 to 100 million dollars and a boutique, independent approach, Lulafit presents potential for tailored, high-impact solutions that differentiate their offerings in the competitive amenity management landscape.

Playbook Tech Stack

Playbook uses 8 technology products and services including Open Graph, oEmbed, Google Docs, and more. Explore Playbook's tech stack below.

  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • Google Docs
    Documentation Tools
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • WP Engine
    Platform As A Service
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Playbook's Email Address Formats

Playbook uses at least 2 format(s):
Playbook Email FormatsExamplePercentage
First.Last@lulafit.comJohn.Doe@lulafit.com
87%
First@lulafit.comJohn@lulafit.com
13%

Frequently Asked Questions

Where is Playbook's headquarters located?

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Playbook's main headquarters is located at 730 North Franklin, Suite 450. The company has employees across 2 continents, including North AmericaSouth America.

What is Playbook's phone number?

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You can contact Playbook's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Playbook's official website and social media links?

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Playbook's official website is playbookexp.com and has social profiles on LinkedIn.

What is Playbook's NAICS code?

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Playbook's NAICS code is 531 - Real Estate.

How many employees does Playbook have currently?

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As of December 2025, Playbook has approximately 99 employees across 2 continents, including North AmericaSouth America. Key team members include Chief Financial Officer: J. W.Vp Of Design Consulting: A. H.Vice President Of Design Consulting: R. D.. Explore Playbook's employee directory with LeadIQ.

What industry does Playbook belong to?

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Playbook operates in the Real Estate industry.

What technology does Playbook use?

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Playbook's tech stack includes Open GraphoEmbedGoogle DocsFont AwesomeJSON-LDWP EngineGoogleGoogle Analytics.

What is Playbook's email format?

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Playbook's email format typically follows the pattern of First.Last@lulafit.com. Find more Playbook email formats with LeadIQ.

When was Playbook founded?

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Playbook was founded in 2014.

Playbook

Real EstateIllinois, United States51-200 Employees

We transform office buildings into thriving hubs of connection, longevity, and productivity. 

Playbook partners with owners to reimagine office assets as high-performance, hospitality-led venues that people love. The result? Assets that outperform. Unlike PE-owned or faceless vendors, we’re a fast-paced, boutique team that embeds directly with your asset team, moving faster, thinking bigger, and delivering strategies that are tailored, not templated.

By blending placemaking, advisory expertise, people, and technology, we turn buildings into living brands. Every detail — from brand to operations — is shaped for its audience and powered by the Playbook OS to deliver personal, valuable experiences.

We’re privately held. Fiercely independent. Relentlessly innovative.

Section iconCompany Overview

Headquarters
730 North Franklin, Suite 450
Phone number
NAICS Code
531 - Real Estate
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Playbook's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Playbook's revenue is estimated to be in the range of $50M$100M

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