Insights

Growing childcare tech Childcare management software with a large SMB footprint (51-200 employees) and mid-market revenue potential positions Playground for upsell of advanced analytics, integrations, and payroll features to expand existing modules.

Adoption momentum Recent strategic moves such as adopting semi-annual reporting and governance enhancements signal a growth-oriented, transparent organization open to scalable processes and additional compliance tools that can be sold as premium services.

Digital stack Tech stack includes modern web frameworks and cloud delivery (Vite, Framer Sites, Gatsby, Google/AWS components) indicating readiness for integrations with leading CRM, analytics, and payment platforms to streamline onboarding for new customers.

Financial opportunity Revenue in the mid-range for the sector with modest outside funding suggests room for value-based pricing, add-on modules, and managed services that improve cash flow management and reporting for childcare programs.

Strategic reach Active leadership changes and press coverage create entry points for executive outreach around corporate governance, digital transformation, and expansion into multi-site childcare networks, including potential cross-sell to adjacent toy and educational product ecosystems.

Playground Tech Stack

Playground uses 8 technology products and services including Facebook Ads, Google Ads, Hotjar, and more. Explore Playground's tech stack below.

Playground's Email Address Formats

Playground uses at least 1 format(s):
Playground Email FormatsExamplePercentage
First@tryplayground.comJohn@tryplayground.com
97%
FLast@tryplayground.comJDoe@tryplayground.com
3%

Frequently Asked Questions

What is Playground's stock symbol?

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Playground is a publicly traded company; the company's stock symbol is SMPBF.

What is Playground's official website and social media links?

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Playground's official website is tryplayground.com and has social profiles on LinkedInCrunchbase.

How much revenue does Playground generate?

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As of August 2026, Playground's annual revenue is estimated to be $50M - $100M.

What is Playground's NAICS code?

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Playground's NAICS code is 5112 - Software Publishers.

How many employees does Playground have currently?

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As of August 2026, Playground has approximately 117 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Of Gtm Enablement: J. W.Founder, Chief Executive Officer: J. M.Founder & Creative Director: B. C.. Explore Playground's employee directory with LeadIQ.

What industry does Playground belong to?

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Playground operates in the Software Development industry.

What technology does Playground use?

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Playground's tech stack includes Facebook AdsGoogle AdsHotjarGoogle BigQueryGoogle WorkspaceSentryStripeAlgolia.

What is Playground's email format?

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Playground's email format typically follows the pattern of First@tryplayground.com. Find more Playground email formats with LeadIQ.

How much funding has Playground raised to date?

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As of August 2026, Playground has raised $3.4M in funding. The last funding round occurred on Feb 11, 2021 for $3M.

When was Playground founded?

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Playground was founded in 2021.
Playground logo

Playground

Software DevelopmentNew York, United States51-200 Employees

Playground is a software development company headquartered in New York, New York 10013, United States. It provides child care management software designed to support childcare programs by handling billing, attendance, registration, communication, paperwork, payroll, and other administrative tasks. The company employs 51-200 people. Its product is available through the website at https://tryplayground.com. Reported revenue ranges from $25 million to $50 million, and the company has secured $3 million in funding.

Section iconCompany Overview

Stock Symbol
SMPBF
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $3.4M

    Playground has raised a total of $3.4M of funding over 2 rounds. Their latest funding round was raised on Feb 11, 2021 in the amount of $3Mas a seed.

  • $50M - $100M

    Playground's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $3.4M

    Playground has raised a total of $3.4M of funding over 2 rounds. Their latest funding round was raised on Feb 11, 2021 in the amount of $3Mas a seed.

  • $50M - $100M

    Playground's revenue is estimated to be in the range of $50M - $100M

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