Insights

Niche Market Focus Playground specializes in child care management software, presenting an opportunity to tailor solutions for expanding childcare providers or complementary education services seeking integrated billing, attendance, and communication tools.

Growth Potential With a revenue range of $25M to $50M and recent funding of $3M, the company is positioned for growth, making it a strategic target for partnerships or upselling additional SaaS modules to enhance operational efficiency.

Tech Stack Sophistication Utilizing advanced tools like Google Workspace, Stripe, and Cloudflare indicates a robust technological foundation, opening avenues to introduce complementary cloud-based solutions or security enhancements tailored for education-focused organizations.

Market Alignment Serving a customer base that includes prominent brands with substantial employee counts and revenue, Playground can leverage its position to target similar or larger childcare providers and early education centers seeking scalable management solutions.

Competitive Differentiators Its comprehensive platform handling billing, payroll, and paperwork makes Playground a valuable partner for providers aiming to streamline operations, presenting sales opportunities for expanding into professional services or integrations with other educational technology platforms.

Playground Tech Stack

Playground uses 8 technology products and services including Google Ads, LiveIntent, Rippling, and more. Explore Playground's tech stack below.

  • Google Ads
    Advertising
  • LiveIntent
    Advertising
  • Rippling
    Applicant Tracking Systems
  • Google Workspace
    Email
  • Emotion
    Javascript Frameworks
  • Stripe
    Payment Processing
  • Cloudflare Bot Management
    Security
  • Facebook
    Widgets

Media & News

Playground's Email Address Formats

Playground uses at least 1 format(s):
Playground Email FormatsExamplePercentage
First@tryplayground.comJohn@tryplayground.com
48%
FLast@tryplayground.comJDoe@tryplayground.com
2%
First@tryplayground.comJohn@tryplayground.com
48%
FLast@tryplayground.comJDoe@tryplayground.com
2%

Frequently Asked Questions

Where is Playground's headquarters located?

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Playground's main headquarters is located at New York City, New York 10013 US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Playground's stock symbol?

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Playground is a publicly traded company; the company's stock symbol is SMPBF.

What is Playground's official website and social media links?

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Playground's official website is tryplayground.com and has social profiles on LinkedInCrunchbase.

What is Playground's NAICS code?

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Playground's NAICS code is 5112 - Software Publishers.

How many employees does Playground have currently?

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As of October 2025, Playground has approximately 68 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: S. P.Head Of Sales: T. A.Head Of Early Childhood Investigations: H. T.. Explore Playground's employee directory with LeadIQ.

What industry does Playground belong to?

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Playground operates in the Software Development industry.

What technology does Playground use?

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Playground's tech stack includes Google AdsLiveIntentRipplingGoogle WorkspaceEmotionStripeCloudflare Bot ManagementFacebook.

What is Playground's email format?

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Playground's email format typically follows the pattern of First@tryplayground.com. Find more Playground email formats with LeadIQ.

How much funding has Playground raised to date?

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As of October 2025, Playground has raised $3M in funding. The last funding round occurred on Feb 11, 2021 for $3M.

When was Playground founded?

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Playground was founded in 2021.

Playground

Software DevelopmentNew York, United States51-200 Employees

Playground is child care management software that manages billing, attendance, registration, communication, paperwork, payroll and more for childcare programs.

Section iconCompany Overview

Headquarters
New York City, New York 10013 US
Stock Symbol
SMPBF
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $3M

    Playground has raised a total of $3M of funding over 2 rounds. Their latest funding round was raised on Feb 11, 2021 in the amount of $3M.

  • $25M$50M

    Playground's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $3M

    Playground has raised a total of $3M of funding over 2 rounds. Their latest funding round was raised on Feb 11, 2021 in the amount of $3M.

  • $25M$50M

    Playground's revenue is estimated to be in the range of $25M$50M

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