Market Expansion Opportunity With a broad corporate client base reaching over 50 million employees through EBG's perks programs, there is significant potential to upsell targeted employee engagement solutions or expand existing perks offerings to increase client retention and satisfaction.

Technology Integration Utilizing advanced tools like Cloudflare, OneTrust, and MouseFlow indicates a focus on security, compliance, and user experience; leveraging these tech integrations can help tailor custom solutions for similar HR platforms seeking to improve digital engagement.

Growth in Rewards Programs As a part of EBG, PlumBenefits benefits from the trend toward employee wellbeing and engagement, suggesting opportunities to develop new loyalty or reward features that cater to evolving workplace culture demands.

Mid-Sized Company Focus Serving companies with 201-500 employees positions PlumBenefits to pursue mid-market clients interested in scalable perks programs; crafting tailored proposals for this segment could unlock additional sales prospects.

Competitive Differentiation Comparing with similar companies, PlumBenefits can emphasize its extensive national discount offerings and integration within a leading entertainment benefits ecosystem to differentiate and attract larger corporate clients seeking comprehensive employee rewards programs.