HR Benefits Growth Leverage TicketsatWork’s position within Entertainment Benefits Group to cross-sell to the 40,000+ corporate clients and 50+ million employees already served, expanding discounts and perks programs across additional industries.

SHRM Engagement capitalize on ongoing presence at SHRM events and partnerships with major attractions like Universal Orlando Resort to secure meetings with HR leaders seeking employee engagement and retention tools.

SMB Market Focus Target small to mid-sized employers given the company’s lean team and revenue range; tailor affordable perk bundles that fit smaller workforces while highlighting easy rollout and measurable engagement metrics.

Partnership Upsell Propose expanded collaboration with current partners (e.g., White Glove Placement, Puls Technologies) to broaden the discount catalog, integrate new travel and entertainment categories, and drive higher program adoption.

Tech & Analytics Position data and analytics capabilities as a differentiator to show ROI in employee engagement, retention, and productivity, using existing tech stack familiarity to streamline integration with clients’ HR systems.