Water efficiency push PMI is a leading trade association representing manufacturers responsible for more than 90 percent of US plumbing products and driving water-efficient technologies, presenting an opportunity to upsell certified, water-saving products and compliance solutions to a large ecosystem of member brands.

Rethink Water The launch of PMI’s Rethink Water initiative signals a marketing and education program focused on certified, efficient products, creating a potential channel for partnerships, product certifications, and co-branded campaigns that can boost visibility and sales of water-saving fittings and fixtures.

Industry events PMI actively engages with industry events and annual meetings, offering venues for product showcases, demonstrations, and sponsorships that can accelerate introductions to decision-makers at member companies and capture procurement opportunities.

Executive leadership New leadership in PMI including a formal 2026 board with a focus on policy and advocacy suggests a readiness to influence standards and codes, presenting a chance to align products with evolving regulatory requirements and secure preferred supplier status.

Scale and reach With members manufacturing and distributing across 70 locations nationwide and a combined economic impact and jobs footprint, there is a broad potential customer base for scalable, certified plumbing products, services, and technical support capable of meeting the needs of multiple brands and channels.