Insights

Niche Persuasion Technology PlusMargin specializes in consumer psychology-based persuasion strategies integrated into e-commerce platforms, making it a valuable partner for online retailers seeking to improve conversion rates through tailored messaging.

Early Funding Stage With a funding of $1.5 million raised since 2015, PlusMargin presents an emerging investment opportunity and potential for growth, especially within the digital marketing and SaaS sectors targeting personalized customer engagement.

Market Positioning Competing among similar companies with small teams and focused solutions, PlusMargin can leverage its unique psychological approach to differentiate from larger, more generalized marketing tech providers and attract niche e-commerce clients.

Tech Stack Compatibility Utilizing common web development tools such as Bootstrap, jQuery, and Nginx, PlusMargin's technology foundation allows for scalable integrations with existing e-commerce platforms, making it an appealing extension for online retail brands seeking advanced personalized messaging solutions.

Potential Customer Segments Targeting small to medium-sized e-commerce businesses and startups that emphasize conversion optimization could unlock sales opportunities, as these companies are likely seeking innovative, scientifically-backed persuasion tactics to boost customer engagement.

PlusMargin Tech Stack

PlusMargin uses 6 technology products and services including Font Awesome, AOS, jQuery, and more. Explore PlusMargin's tech stack below.

  • Font Awesome
    Font Scripts
  • AOS
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

PlusMargin's Email Address Formats

PlusMargin uses at least 1 format(s):
PlusMargin Email FormatsExamplePercentage
First@plusmargin.comJohn@plusmargin.com
100%

Frequently Asked Questions

Where is PlusMargin's headquarters located?

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PlusMargin's main headquarters is located at Singapore, Central Region 398007 Singapore. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is PlusMargin's official website and social media links?

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PlusMargin's official website is plusmargin.com and has social profiles on LinkedIn.

What is PlusMargin's NAICS code?

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PlusMargin's NAICS code is 5112 - Software Publishers.

How many employees does PlusMargin have currently?

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As of December 2025, PlusMargin has approximately 5 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Engineering Manager: K. K.Front-End Developer: D. L.The Mad Scientist: K. P.. Explore PlusMargin's employee directory with LeadIQ.

What industry does PlusMargin belong to?

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PlusMargin operates in the Software Development industry.

What technology does PlusMargin use?

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PlusMargin's tech stack includes Font AwesomeAOSjQueryFloating UIBootstrapNginx.

What is PlusMargin's email format?

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PlusMargin's email format typically follows the pattern of First@plusmargin.com. Find more PlusMargin email formats with LeadIQ.

How much funding has PlusMargin raised to date?

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As of December 2025, PlusMargin has raised $1.5M in funding. The last funding round occurred on Sep 24, 2017 for $1.5M.

When was PlusMargin founded?

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PlusMargin was founded in 2015.

PlusMargin

Software DevelopmentCentral Region, Singapore2-10 Employees

Because we know customers respond well to specific messages that speak to their actual needs and motivations, understanding your customer's persuasion profile will help you to reach the right people with the right message. 

Every individual is consistently more responsive to a type of persuasion strategy. Instead of using a generic ‘best’ strategy, we find the optimal content for each individual, derived from each unique customer's psychological profile. 

Based on consumer psychology and evidence-based research, PlusMargin has developed 58 highly specific strategies to persuade consumers to take action. These persuasive strategies are weaved into onsite content, taking the form of messages and labels. They impact e-commerce customers on a deep cognitive level, driving them to take action and stay loyal to your brand.

Section iconCompany Overview

Headquarters
Singapore, Central Region 398007 Singapore
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $1.5M

    PlusMargin has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 24, 2017 in the amount of $1.5M.

Section iconFunding & Financials

  • $1.5M

    PlusMargin has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 24, 2017 in the amount of $1.5M.

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