Point 93

RetailNew York, United States2-10 Employees

Point 93 leverages dynamic pricing to enable a novel dialogue between retailers and their individual customers. This "conversation" is at the core of everything we do. We capture data during the customer journey and augment it with data obtained upon sign-up to inform pricing and enable a whole different type of business forecasting, marketing, and personalized customer service.

We Solve Four Big Problems:
1. Discounting hurts a retailer’s brand and bottom line. Although our strategy serves both the brick and mortar and online retail sectors, we are most valuable to physical stores. We replace traditional discounting with dynamic pricing, yielding a significant revenue uplift. Our method requires no signage and is elegant and invisible, elevating the brand and maximizing revenue. Through individual “conversations” with customers, we learn the maximum prices at which items clear the market. This data serve as series of put options for our retailers, against which they can build demand curves and forecast revenues.
 
2. Retailers are failing to collect massive amounts of data. Brick and mortar retailers often know nothing about potential customers that walk in their door. What is the maximum she would pay for each item she’s interested in? Why didn’t she buy? Is there anything else she would tell you if she could? We provide customers with a self-sovereign customer profile where they can grant permissions to retailers to access all, some, or none of their innate and behavioral attributes.
 
3. Customers have established an antagonistic relationship with retailers; they look for deep discounts and don’t offer feedback about the product, price, their in-store experience, or how they feel about the company’s values. We facilitate a partnership and align incentives so customers work with retailers. By employing gamification and rewarding positive customer behaviors with price adjustments, we encourage customers to exhibit behaviors that save everyone money: buy in bulk, shop during times of low foot traffic, share personal data they are comfortable sharing, interact with CSR content, and serve as an affiliate marketer.
 
4. Retailers invest in corporate social responsibility, but are ineffective at sharing campaigns with customers and in analyzing their impact on sales and loyalty. Through our mobile app and website plugin, we put CSR campaigns front and center. Through A/B testing we can measure the ROI of a particular campaign. We believe our analysis will show stores that their customers do care about CSR and that they are willing to pay more for products made under more ethical conditions.

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