Strategic Partnerships PolitiFact has been actively forming partnerships with reputable organizations like ABC News and Bayes Impact for collaborative fact-checking initiatives. Leveraging these partnerships could open up sales opportunities through joint ventures or cross-promotional activities.

Industry Recognition With achievements like winning the Pulitzer Prize for National Reporting in 2009, PolitiFact has garnered significant industry recognition. Utilizing this credibility can be a key selling point when approaching potential clients, showcasing the company's expertise and reliability in fact-checking.

Event Sponsorship By collaborating with the Poynter Institute for Media Studies on events like 'United American Facts', PolitiFact demonstrates a commitment to promoting truth and accuracy. This presents an opportunity for sponsorship deals that align with the company's mission, helping to reach a wider audience and attract new clients.

Media Coverage Media outlets frequently cover PolitiFact's work, such as being recognized for the 'Lie of the Year'. Leveraging this media coverage can be valuable for sales outreach, as potential clients may be more inclined to engage with a company that has a strong presence in the news and is considered a thought leader in fact-checking.

Technology Integration With a tech stack including Amazon Web Services and Google Analytics, PolitiFact demonstrates a commitment to utilizing advanced technology for its operations. Highlighting the company's technological capabilities can attract clients looking for innovative solutions in the online media industry.