Health trend Pollock Communications specializes in health and wellness public relations and has a track record in functional foods, nutrition science, and consumer health messaging. This positions them to upsell services to brands launching health oriented products or reformulations in wellness categories.

Dietitian insights They co-publish an annual What’s Trending in Nutrition survey with Today’s Dietitian and have engaged with registered dietitians, indicating strong credibility with clinical nutritionists. This offers opportunities to partner with brands seeking evidence-based campaigns and professional endorsements.

Award credibility A history of industry awards (Big Apple Awards) demonstrates recognized excellence in campaigns, which can be leveraged to win new clients in food, beverage, and healthcare sectors seeking proven PR outcomes.

Small team agility With a lean staff of 2-10, Pollock Communications can offer personalized attention and fast turnaround to clients, appealing to mid-market brands seeking boutique agency relationships with hands-on support.

Legacy leadership Founded in 1991 and credited with pioneering functional food communications, they bring deep industry heritage and established networks, presenting sales opportunities with legacy brands and firms expanding into wellness and nutrition.