Tourism Partnerships Leverage Ponce Inlet's status as Florida's tallest active lighthouse and its proximity to Daytona Beach to collaborate with regional tourism boards, hotels, and day-trip operators. Create bundled tour packages and co-branded campaigns that expand reach beyond walk-ins while highlighting the site's unique heritage.
Education Partnerships The organization already serves schools; scale revenue by offering structured field trip packages, educator resources, and virtual learning modules to district offices, museums networks, and after-school programs. Consider curricular licensing or partnerships with STEM providers to broaden audience.
Digital Marketing With WordPress, Google Analytics, and The Events Calendar in use, there is a clear path to optimize the website for ticket sales, improve SEO, and run targeted campaigns for school programs and special events. Propose analytics-driven services, CRO, and paid media management to boost online bookings.
Events and Sponsorships Expand revenue from events, seasonal tours, and anniversary programs by adding sponsorship tiers on event pages and offering memberships or season passes. Align offerings with sustainable, heritage-focused storytelling to attract cultural tourists and schools.
Lean Operations A small team size suggests opportunity to partner on outsourced marketing, CRM, donor management, and volunteer coordination tools. Provide scalable solutions for communications, ticketing, and fundraising so the organization can grow without increasing headcount.