Established Market Presence With over 60 years of experience and more than 390 stores across nine Brazilian states, Ponto Frio has a strong geographical footprint and brand recognition, creating opportunities for targeted regional promotions and cross-store marketing initiatives.

Premium Customer Focus Targeting upper-middle-class consumers in segments A and B, Ponto Frio presents an ideal partner for brands seeking to reach affluent shoppers interested in electronics, appliances, and home products, especially through personalized and high-quality service offerings.

Digital Engagement Utilizing tools like Facebook Pixel, Google Analytics, and Microsoft 365, Ponto Frio demonstrates active digital channels and data-driven marketing strategies, opening avenues for partnerships in online advertising, data analytics, and omnichannel shopping experiences.

Growth Potential Despite a moderate revenue range of 10 million to 25 million dollars, the large store network and customer base provide ample opportunities to introduce new product lines, upselling strategies, and loyalty programs to increase sales volume and average transaction value.

Industry Partnerships As part of Via Varejo, Ponto Frio is positioned within a larger retail ecosystem, enabling collaboration with suppliers, finance providers, and logistics companies to optimize supply chains, enhance promotional campaigns, and expand technological integrations for improved customer engagement.