Market Leadership As the largest online retailer of pool and spa supplies in Canada, Pool Supplies Canada holds significant market share, presenting opportunities to upsell exclusive backyard products and expand promotional efforts to capture more customer segments.

Customer Reach With a dedicated team and coast-to-coast shipping, the company has a broad customer base among Canadian families, offering potential for targeted marketing campaigns during peak swimming seasons or promotional periods.

Technology Utilization Utilizing tools like Hotjar and Metrilo indicates an emphasis on website analytics and customer behavior tracking, which can be leveraged to identify emerging needs and improve cross-selling strategies for related products.

Competitive Pricing Offering market-leading supplies at cost-competitive prices creates opportunities to introduce new product lines or bundle offers aimed at budget-conscious consumers seeking value during economic fluctuations.

Growth Potential With a revenue range comparable to similar companies and a manageable employee base, there's potential to scale operations, explore new supply partnerships, or enter adjacent outdoor living markets to increase sales channels.