Populi, a Definitive Healthcare company Employee Directory

Hospitals and Health CareConnecticut, United States2-10 Employees

Populi, a Definitive Healthcare company, operates as an analytics-as-a-service provider focused on the commercial health care space. It curates a large database of healthcare and consumer data to deliver insights that support provider and patient/consumer intelligence, enabling healthcare organizations to market to and engage patients, consumers, and providers through the platforms they use daily. The company emphasizes easy integration, offering analytics through connections to systems such as Salesforce, Tableau, and AWS, and delivering access via two main pathways: embedded analytics for sales, marketing, and planning teams, and APIs for developers and data scientists building custom tools and models.

Headquartered in Farmington, Connecticut, Populi positions itself within the hospitals and health care sector by providing analytics that help organizations define audiences and inform strategic decisions. Its offerings target healthcare organizations seeking to better understand and reach their market, with the product suite expanding to support market intelligence and consumer analytics. A notable development in its recent history is the acquisition by Definitive Healthcare, completed in early 2023, which situates Populi within a broader suite of provider intelligence capabilities.

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