Populus Employee Directory
Market ResearchEngland, United Kingdom2-10 Employees
Yonder Consulting Limited, which originated as Populus, operates in the market research sector. It is based in London, England, and comprises a small team. It provides research and insight services aimed at understanding consumer behavior and stakeholder perspectives, including mixed-methods work for public-sector programs such as the Gambling Commission's Consumer Voice Programme. It has pursued international expansion, as reflected in leadership appointments to oversee its research and insight functions in the United States. Additionally, the firm has developed organizational culture design work, notably Culture Magnet, to help firms use culture as a strategic driver.