Insights

Strategic Partnerships Yonder Consulting has a track record of collaborating with regulatory bodies such as the Gambling Commission UK, presenting an opportunity to position offerings that support compliance, policy research, and consumer insights for highly regulated sectors.

Leadership Expansion Recent leadership appointments in both UK and US markets (managing partner and US head) indicate a willingness to scale, suggesting sales opportunities for cross-border research, global account management, and localized market intelligence services.

Culture and Change Product launches around organisational culture and Culture Magnet highlight a strength in culture-driven insights, enabling upsell of strategic consulting, change management, and culture analytics to mid-market to enterprise clients.

Tech-Enabled Research A diverse tech stack for data collection and support (CRM, analytics, and web tools) suggests potential for selling advanced research methodologies, dashboards, and automation services to improve efficiency and decision-making for clients.

Global Growth Presence in the UK and US with leadership in both regions points to opportunities for expanding client footprints, cross-sell research services, and tailored market-entry studies for international brands seeking local expertise.

Populus Tech Stack

Populus uses 8 technology products and services including Linkedin Insight Tag, CookieYes, Zendesk, and more. Explore Populus's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • CookieYes
    Cookie Compliance
  • Zendesk
    Documentation Tools
  • jQuery
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Really Simple Discovery
    Miscellaneous
  • X-Content-Type-Options
    Web & Portal Technology
  • prettyPhoto
    Web Tools And Plugins

Media & News

Populus's Email Address Formats

Populus uses at least 2 format(s):
Populus Email FormatsExamplePercentage
FLast@populus.co.ukJDoe@populus.co.uk
99%
First@populus.co.ukJohn@populus.co.uk
1%
First.Last@yonderconsulting.comJohn.Doe@yonderconsulting.com
95%
FLast@yonderconsulting.comJDoe@yonderconsulting.com
5%

Frequently Asked Questions

What is Populus's official website and social media links?

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Populus's official website is yonderconsulting.com and has social profiles on LinkedIn.

How much revenue does Populus generate?

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As of July 2026, Populus's annual revenue is estimated to be <$1M.

What is Populus's SIC code NAICS code?

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Populus's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Populus have currently?

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As of July 2026, Populus has approximately 9 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: C. N.Vice President Operations: A. F.Director: C. M.. Explore Populus's employee directory with LeadIQ.

What industry does Populus belong to?

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Populus operates in the Market Research industry.

What technology does Populus use?

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Populus's tech stack includes Linkedin Insight TagCookieYesZendeskjQueryOWL CarouselReally Simple DiscoveryX-Content-Type-OptionsprettyPhoto.

What is Populus's email format?

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Populus's email format typically follows the pattern of FLast@populus.co.uk. Find more Populus email formats with LeadIQ.

When was Populus founded?

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Populus was founded in 2003.
Populus logo

Populus

Market ResearchEngland, United Kingdom2-10 Employees

Yonder Consulting Limited, which originated as Populus, operates in the market research sector. It is based in London, England, and comprises a small team. It provides research and insight services aimed at understanding consumer behavior and stakeholder perspectives, including mixed-methods work for public-sector programs such as the Gambling Commission's Consumer Voice Programme. 

It has pursued international expansion, as reflected in leadership appointments to oversee its research and insight functions in the United States. Additionally, the firm has developed organizational culture design work, notably Culture Magnet, to help firms use culture as a strategic driver.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2003
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Populus's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Populus's revenue is estimated to be in the range of <$1M

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