Audience Reach Leverage Portland Mercury’s established local influence and growing nationwide readership to pitch cross-channel advertising, sponsored content, and event ticketing partnerships that expand brand visibility beyond the bi-weekly edition.

Suite of Tech Utilize their tech stack (AWS, Google Workspace, Snowplow, Salesforce, Slack) to position data-driven marketing, CRM-enabled campaigns, and analytics-based sponsorships that optimize ROI for advertisers.

Community Impact Align sales pitches with the Mercury’s social justice focus and community partnerships (e.g., Earth Advantage cooling initiative) to offer cause-forward campaigns, local grant/fundraising opportunities, and responsible advertising solutions.

Events & Guides Promote or co-create content and ticketing opportunities around the Things To Do calendar, Visitors’ Guide, and Oregon Cannabis Guide to monetize targeted local events and niche interest segments.

Financial Levers With a revenue range of $10M-$25M and a lean staff, propose scalable, high-ROI digital advertising packages, bundled sponsorships, and pay-for-performance options designed for mid-market growth and operational efficiency.