Insights

Global Market Presence Positec's extensive international footprint with subsidiaries in over 100 countries and a broad retail network through major global retailers like Wal-Mart, Lowe's, and B&Q offers significant opportunities for sales expansion and channel partnerships.

Diverse Product Portfolio With a wide range of professional, garden, and domestic power tools spanning high-price and mid-range markets, Positec presents numerous upselling and cross-selling opportunities tailored to different customer segments.

Innovative Technology The recent launch of RTK[n] wireless technology for robotic mowers and Positec's focus on R&D indicate a strong commitment to innovation, creating avenues for collaborations or sales of cutting-edge tools to tech-savvy and professional markets.

Strong Financial Backing The company's recent $250M equity financing provides additional resources for scaling operations, entering new markets, or developing new product lines, opening avenues for strategic partnerships and investment opportunities.

Strategic Brand Positioning Ownership of prominent brands like WORX and Rockwell that have gained recognition in high-end markets allows for targeted marketing strategies and premium sales initiatives to elevate market share further.

Similar companies to Positec

Positec Tech Stack

Positec uses 8 technology products and services including SOLIDWORKS, SAP, Postman, and more. Explore Positec's tech stack below.

  • SOLIDWORKS
    Cad & Graphics
  • SAP
    Customer Relationship Management
  • Postman
    Data Management Platforms
  • git
    Development
  • Modernizr
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Positec's Email Address Formats

Positec uses at least 1 format(s):
Positec Email FormatsExamplePercentage
First.Last@positecgroup.comJohn.Doe@positecgroup.com
97%
First.L@positecgroup.comJohn.D@positecgroup.com
1%
LastF@positecgroup.comDoeJ@positecgroup.com
1%
First.Middle@positecgroup.comJohn.Michael@positecgroup.com
1%

Frequently Asked Questions

What is Positec's stock symbol?

Minus sign iconPlus sign icon
Positec is a publicly traded company; the company's stock symbol is CTEK1.

What is Positec's official website and social media links?

Minus sign iconPlus sign icon
Positec's official website is positecgroup.com and has social profiles on LinkedInCrunchbase.

How much revenue does Positec generate?

Minus sign iconPlus sign icon
As of December 2025, Positec's annual revenue is estimated to be $121M.

What is Positec's NAICS code?

Minus sign iconPlus sign icon
Positec's NAICS code is 31-33 - Manufacturing.

How many employees does Positec have currently?

Minus sign iconPlus sign icon
As of December 2025, Positec has approximately 1K employees across 6 continents, including AsiaEuropeNorth America. Key team members include Ceo Europe, Middle East & Africa (emea): T. B.Ceo: D. G.Coo - Ict Manager: M. L.. Explore Positec's employee directory with LeadIQ.

What industry does Positec belong to?

Minus sign iconPlus sign icon
Positec operates in the Manufacturing industry.

What technology does Positec use?

Minus sign iconPlus sign icon
Positec's tech stack includes SOLIDWORKSSAPPostmangitModernizrMicrosoftAdobe Creative SuiteGoogle Analytics.

What is Positec's email format?

Minus sign iconPlus sign icon
Positec's email format typically follows the pattern of First.Last@positecgroup.com. Find more Positec email formats with LeadIQ.

How much funding has Positec raised to date?

Minus sign iconPlus sign icon
As of December 2025, Positec has raised $250M in funding. The last funding round occurred on Jan 03, 2025 for $250M.

When was Positec founded?

Minus sign iconPlus sign icon
Positec was founded in 1994.

Positec

ManufacturingJiangsu, China1001-5000 Employees

Positec Technology (China) Co., Ltd which was established in 1994 in Suzhou, now is a progressive, innovative company offering research and development, manufacturing and the marketing of Power Tools. Positec established 11 overseas subsidiaries in the UK, the USA, Canada, Australia, Germany, France, Benelux, Brazil and etc. It has an R&D center in Suzhou headquarters and two R&D organizations overseas. It also has two manufacturing bases, Positec Technology in SIP and Positec Zhangjiagang. 

The products of Positec include: professional、garden、domestic tools and so on. The market range is broad-covering the high-price and mid-price market. Nowadays Positec’s customers are widespread - located in more than 100 countries or regions. 

from 1999 and successfully built a strong marketing network within the global power tool industry.

Sales channels include many well-known international retailers, like Wal-Mart, Lowe’s, Sears, B&Q, Argos, Castorama, Homebase, OBI, and so on. 

Positec follows a multi-level and multi-brand strategy and has registered its own brands in around 80 countries or regions, and is selling its branded products in more than 50 countries or regions, especially the new brand built by Positec - WORX, and the acquisition brand - ROCKWELL, which purchased abroad with very good acceptance in the professional and high-price power tool markets. In some areas, the WORX and Rockwell have surpassed the world traditional well-known brands.

Section iconCompany Overview

Stock Symbol
CTEK1
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $250M

    Positec has raised a total of $250M of funding over 1 rounds. Their latest funding round was raised on Jan 03, 2025 in the amount of $250M.

  • $250M$500M

    Positec's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M

    Positec has raised a total of $250M of funding over 1 rounds. Their latest funding round was raised on Jan 03, 2025 in the amount of $250M.

  • $250M$500M

    Positec's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.