Insights

Expanding Global Presence Positec's extensive international footprint with subsidiaries in North America, Europe, and Brazil, along with a broad customer base in over 100 countries, presents significant opportunities to expand distribution channels and local partnerships in emerging markets.

Strong Brand Portfolio With established brands like WORX and Rockwell that have gained recognition especially in high-price and professional segments, there is potential to leverage these brands for targeted marketing campaigns and premium product launching in regions seeking quality power tools.

Recent Technological Innovation The launch of RTK[n] technology for robotic mowers and recent $250 million equity financing indicate a strong focus on advanced technology and R&D, opening avenues to present cutting-edge, innovative solutions to customers interested in smart and automated tools.

Diverse Product Range Positec offers a broad spectrum of products from professional to domestic tools across gardening and power tools, creating opportunities for cross-selling complementary products and expanding into new segments like landscape automation.

Strategic Retail Relationships Partnerships with major retailers such as Wal-Mart, Lowe's, and B&Q provide a solid platform for sales growth through omnichannel strategies, while approaching these retail partners with new product innovations and marketing collaborations could increase shelf space and brand visibility.

Similar companies to Positec

Positec Tech Stack

Positec uses 8 technology products and services including SOLIDWORKS, SAP, Postman, and more. Explore Positec's tech stack below.

  • SOLIDWORKS
    Cad & Graphics
  • SAP
    Customer Relationship Management
  • Postman
    Data Management Platforms
  • git
    Development
  • Modernizr
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Positec's Email Address Formats

Positec uses at least 1 format(s):
Positec Email FormatsExamplePercentage
First.Last@positecgroup.comJohn.Doe@positecgroup.com
97%
First.L@positecgroup.comJohn.D@positecgroup.com
1%
LastF@positecgroup.comDoeJ@positecgroup.com
1%
First.Middle@positecgroup.comJohn.Michael@positecgroup.com
1%

Frequently Asked Questions

Where is Positec's headquarters located?

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Positec's main headquarters is located at 18 DongWang Road, Suzhou Industrial Park Suzhou, JiangSu 215123, CN. The company has employees across 6 continents, including AsiaEuropeNorth America.

What is Positec's stock symbol?

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Positec is a publicly traded company; the company's stock symbol is CTEK1.

What is Positec's official website and social media links?

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Positec's official website is positecgroup.com and has social profiles on LinkedInCrunchbase.

How much revenue does Positec generate?

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As of October 2025, Positec's annual revenue is estimated to be $121M.

What is Positec's NAICS code?

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Positec's NAICS code is 31-33 - Manufacturing.

How many employees does Positec have currently?

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As of October 2025, Positec has approximately 1K employees across 6 continents, including AsiaEuropeNorth America. Key team members include Head Of Finance And Administration: P. F.President And Ceo North And South America: D. J.Ceo Europe, Middle East & Africa (emea): T. B.. Explore Positec's employee directory with LeadIQ.

What industry does Positec belong to?

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Positec operates in the Manufacturing industry.

What technology does Positec use?

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Positec's tech stack includes SOLIDWORKSSAPPostmangitModernizrMicrosoftAdobe Creative SuiteGoogle Analytics.

What is Positec's email format?

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Positec's email format typically follows the pattern of First.Last@positecgroup.com. Find more Positec email formats with LeadIQ.

How much funding has Positec raised to date?

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As of October 2025, Positec has raised $250M in funding. The last funding round occurred on Jan 03, 2025 for $250M.

When was Positec founded?

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Positec was founded in 1994.
Positec

Positec

ManufacturingChina1001-5000 Employees

Positec Technology (China) Co., Ltd which was established in 1994 in Suzhou, now is a progressive, innovative company offering research and development, manufacturing and the marketing of Power Tools. Positec established 11 overseas subsidiaries in the UK, the USA, Canada, Australia, Germany, France, Benelux, Brazil and etc. It has an R&D center in Suzhou headquarters and two R&D organizations overseas. It also has two manufacturing bases, Positec Technology in SIP and Positec Zhangjiagang. 

The products of Positec include: professional、garden、domestic tools and so on. The market range is broad-covering the high-price and mid-price market. Nowadays Positec’s customers are widespread - located in more than 100 countries or regions. 

from 1999 and successfully built a strong marketing network within the global power tool industry.

Sales channels include many well-known international retailers, like Wal-Mart, Lowe’s, Sears, B&Q, Argos, Castorama, Homebase, OBI, and so on. 

Positec follows a multi-level and multi-brand strategy and has registered its own brands in around 80 countries or regions, and is selling its branded products in more than 50 countries or regions, especially the new brand built by Positec - WORX, and the acquisition brand - ROCKWELL, which purchased abroad with very good acceptance in the professional and high-price power tool markets. In some areas, the WORX and Rockwell have surpassed the world traditional well-known brands.

Section iconCompany Overview

Headquarters
18 DongWang Road, Suzhou Industrial Park Suzhou, JiangSu 215123, CN
Stock Symbol
CTEK1
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $250M

    Positec has raised a total of $250M of funding over 1 rounds. Their latest funding round was raised on Jan 03, 2025 in the amount of $250M.

  • $250M$500M

    Positec's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M

    Positec has raised a total of $250M of funding over 1 rounds. Their latest funding round was raised on Jan 03, 2025 in the amount of $250M.

  • $250M$500M

    Positec's revenue is estimated to be in the range of $250M$500M

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