Venture backed by Accel Partners Position², a Demand Generation company, is venture backed by Accel Partners, indicating strong support and financial backing, making it an attractive prospect for partnership opportunities.

Diverse Demand Generation products Position² offers a range of cohesive Demand Generation products, including Marketing Automation, Content Marketing, and Paid Acquisition, providing a diverse portfolio that can cater to various client needs and present cross-selling opportunities.

Recent personnel changes With recent personnel changes, such as Erica Norton resigning and being replaced by McDaniel, there may be opportunities to connect with the new leadership team, understand their vision, and explore potential collaborations or services alignment.

Tech-savvy operations Position² utilizes a tech stack that includes tools like Power BI, Oracle, Selenium, and Python, showcasing a tech-savvy approach to operations. This presents opportunities to engage in discussions around technology integrations and innovative solutions for clients.

Competitive landscape analysis By evaluating similar companies like Salted Stone, New Breed, and SmartBug Media, there is a chance to understand market positioning, identify competitive advantages, and tailor sales strategies to differentiate Position² effectively in the market.