Market Differentiation Positively Groundfish is actively working to improve the market perception of West Coast groundfish species by telling a positive, sustainability-driven story, creating opportunities for brands that emphasize ecological responsibility and regional origin.

Innovative Initiatives The launch of the Catch+Create seafood accelerator presents a key opportunity to collaborate on product innovation, expand market offerings, and develop compelling new seafood products that appeal to environmentally conscious consumers.

Partnerships and Collaboration With established partnerships like FishWise, there is potential to co-develop sustainability certifications, marketing campaigns, and educational efforts that can strengthen product credibility and consumer trust.

Digital Engagement The company’s use of modern digital tools and platforms such as Squarespace, YouTube, and Google Workspace indicates a readiness to amplify marketing efforts, reach wider audiences, and enhance online consumer engagement.

Growth Potential Although currently small with under ten employees and limited revenue, Positively Groundfish’s focus on storytelling, innovation, and partnerships positions it well for potential expansion into new markets and collaborative projects to increase sales channels.