Sustainability Story Position as a catalyst for consumer education and market differentiation in West Coast groundfish, offering a compelling narrative to retailers, restaurants, and certification bodies that value sustainable seafood.

Multi Stakeholder Leverage the diverse network of fishermen, processors, environmental groups, researchers and agencies to create collaborative sales opportunities, partnerships, and co-branding initiatives that expand market reach.

New Initiatives capitalize on Catch+Create accelerator momentum to pitch product innovation programs, pilot labeling, and new value-added rockfish and sole products to distributors and retailers seeking unique offerings.

Lean Resources With a small team and sub-million revenue, target low-cost, high-impact partnerships, grant-backed programs, and contract opportunities with government and non-profits to scale visibility and distribution without heavy overhead.

Digital & Outreach Utilize Squarespace, YouTube, and digital assets to support co-marketing campaigns, online education, and demand generation for West Coast groundfish, enabling partners to drive consumer awareness and in-store demand.