Local Market Leadership Potentia is the largest locally-owned technology recruitment firm in New Zealand, with a broad geographical presence across Auckland, Wellington, Christchurch, and Dunedin, positioning it as a dominant player in the regional tech staffing industry.

Diverse Service Offerings Offering a comprehensive range of recruitment services including permanent placements, contract staffing, executive search, and payrolling, Potentia is well-positioned to meet varied talent acquisition needs for businesses within the tech sector.

Tech-Driven Approach Utilizing modern technology stack components such as Microsoft Azure, Google Tag Manager, and Webpack indicates a focus on digital efficiency and data-driven recruitment strategies, presenting opportunities to leverage these tools for client engagement.

Growing Revenue Potential With annual revenues estimated between $1 million and $10 million and a focused niche market, Potentia shows significant growth potential, especially when targeting smaller to mid-sized tech companies trying to expand their talent pool.

Market Segment Alignment Potentia operates in a highly competitive industry with notable players like Robert Half and Randstad, but its local focus and specialization in tech recruitment provide opportunities for tailored solutions and strategic partnerships to differentiate and grow market share.