Insights

AI driven sampling Potloc combines AI-powered analysis with high-speed sampling across B2B and B2C markets, offering a compelling value proposition for firms needing rapid, reliable insights to inform due diligence, portfolio monitoring, and corporate strategy.

Global growth momentum With a track record of serving 500+ global firms and expanding headcount and offices in key markets (Montreal, New York, Paris), Potloc presents opportunities to upsell expansion projects, international studies, and multi-region research programs.

Strategic partnerships Recent collaboration announcements with Cint to develop a Model Context Protocol indicate openness to joint AI-native research capabilities, creating potential for co-sell or integrated platform solutions.

Financial runway Potloc is backed by ~$45M in funding and reports revenue in the $10–25M range, suggesting a stable growth trajectory and room for larger, high-value engagements such as enterprise-grade research programs and long-term partnerships.

Tech-forward stack A modern tech stack including Google BigQuery, Terraform, Elasticsearch, Qualtrics, and Wrike signals readiness for complex, scalable projects; ideal use cases include high-volume sampling, AI-driven analysis, and end-to-end research oversight for diligence and strategy.

Similar companies to Potloc

Potloc Tech Stack

Potloc uses 8 technology products and services including Canva, HashiCorp Terraform, Google BigQuery, and more. Explore Potloc's tech stack below.

Media & News

Potloc's Email Address Formats

Potloc uses at least 4 email formats:
Potloc Email FormatsExamplePercentage
First.Last@potloc.comJohn.Doe@potloc.com
95%
First@potloc.comJohn@potloc.com
2%
First.MiddleLast@potloc.comJohn.MichaelDoe@potloc.com
2%
First.Middle@potloc.comJohn.Michael@potloc.com
1%

Frequently Asked Questions

What is Potloc's official website and social media links?

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Potloc's official website is potloc.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Potloc generate?

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As of October 2026, Potloc's annual revenue is estimated to be $10M - $25M.

What is Potloc's NAICS code?

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Potloc's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Potloc have currently?

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As of October 2026, Potloc has approximately 146 employees across 3 continents, including Europe, North America and Asia. Key team members include Chief Technology Officer: M. G., Chief Of Staff: V. L. and Vp Product & Operations: D. P. Explore Potloc's employee directory with LeadIQ.

What industry does Potloc belong to?

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Potloc operates in the Market Research industry.

What technology does Potloc use?

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Potloc's tech stack includes Canva, HashiCorp Terraform, Google BigQuery, Google Workspace, Intercom, Qualtrics, Elasticsearch and Wrike.

What is Potloc's email format?

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Potloc's email format typically follows the pattern of First.Last@potloc.com. Find more Potloc email formats with LeadIQ.

How much funding has Potloc raised to date?

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As of October 2026, Potloc has raised $45M in funding. The last funding round occurred on Jun 21, 2022 for $27M.

When was Potloc founded?

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Potloc was founded in 2013.
Potloc logo

Potloc

Market ResearchQuebec, Canada51-200 Employees

Potloc is a Montreal-based market research company founded in 2013 that offers an all-in survey platform designed for rapid, reliable market understanding. Its clients include asset consulting firms, private equity teams, and corporate strategists seeking to understand market shifts across industries and geographies. The platform emphasizes sample quality, AI-powered analysis, and end-to-end research oversight to support high-stakes decisions. Since its founding, Potloc has worked with more than 500 global firms to collect dynamic insights from over 343 million responses from both B2B and B2C audiences.

In 2023, Potloc appointed Richard Thornton to its board of directors. Based in Montreal, Quebec, the company maintains a mid-sized team serving a diverse, global client base across industries.

Section iconCompany Overview

Website
potloc.com
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $45M

    Potloc has raised a total of $45M of funding over 6 rounds. Their latest funding round was raised on Jun 21, 2022 in the amount of $27M as a Series B.

  • $10M - $25M

    Potloc's revenue is estimated to be in the range of $10M - $25M

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