Niche focus Target mid-market digital-first companies with EBITDA between $1M and $5M to align with Potomac Business Capital’s specialization, highlighting potential liquidity at close and upside opportunities with strategic or PE buyers.

Liquidity leverage Position as an exit-ready advisor who can structure transactions that maximize immediate liquidity at closing while presenting post-close value through strategic or PE-driven growth plays.

Tech-enabled Leverage existing technology stack (AWS, WordPress, Shopify, Google Workspace) to showcase scalable infrastructure expertise in digitally native businesses, appealing to sellers seeking operational efficiency and credible tech due diligence.

Podcast visibility Utilize SecondBitePodcast to build credibility and reach with founders and CEOs by sharing transaction experiences, creating inbound interest and qualification for potential deal opportunities.

Small firm agility Emphasize boutique, owner-friendly engagement with fast-cycle decision making to attract founders who prefer nimble and personalized deal processes over large institutional approaches.