Mid-size Beauty Target POUT Cosmetics & Skin Studio as a regional boutique with 11-50 employees and annual revenue in the low to mid millions. Explore vendor partnerships or exclusive product drops that fit a curated beauty-retail model and leverage their local footprint in Columbia, SC.

Omni Channel Ready Leverage their current tech stack including WordPress, Shopify, Klaviyo, WhatsApp Business, and Apple Pay to propose integrated marketing and checkout enhancements, seasonal campaigns, and loyalty programs that boost online and in-store sales.

Loyalty & Upsell With existing use of Klaviyo and a beauty-focused client base, offer personalized email and SMS campaigns, VIP early access, and bundle offers to increase average order value and repeat purchases.

Service Expansion Their in-store services such as facials and waxing present opportunities for premium product bundles, retail-exclusive skincare lines, and professional-grade tools marketed through in-salon promotions and post-service recommendations.

Local Growth Position partnerships around community initiatives and influencer/educator events in Devine Street and surrounding Columbia neighborhoods to drive foot traffic, cross-sell with nearby retailers, and elevate brand visibility in a competitive U.S. beauty market.