Local Growth Advisory Powell Ebert & Smolik is an Austin-based, locally owned CPA firm with strong community roots and a proven growth trajectory that positions it well to win mid-market and startup clients in need of integrated accounting, tax planning, and business advisory services.

Experienced Leadership The combined decades of tax experience with Big Four firms and long local service create a compelling value proposition for clients seeking stability, sophisticated tax planning, and succession planning support as they scale.

Modernization Opportunity The current technology stack appears basic, presenting an opportunity to offer modernization services such as cloud practice management, automated workflows, data analytics, and cybersecurity enhancements to improve efficiency and client experience.

Competitive Positioning As one of the largest locally owned CPA firms in Austin, there is room to differentiate through personalized service, targeted industry focus, and strategic partnerships with Austin startups and tech companies to capture share from national firms.

Growth Focused Services Leverage ongoing growth to promote advisory offerings like outsourced CFO, controllership, and financial planning, tapping into the needs of growing small businesses in the Austin market and cross-selling tax and assurance services.