Leadership Update Recent leadership change with the appointment of a new CEO (Alex Eckelberry) in June 2026 presents a strategic entry point for outreach, offering an opening to discuss new growth initiatives, partnerships, and technology-driven modernization.

AI Driven Selling Launch of Sales AI in September 2025 signals a commitment to AI-assisted lead response. This creates opportunities to discuss complementary AI tools, data integration, training services, and expanded automation offerings to enhance dealer lead conversion.

Acquisition Momentum June 2024 acquisition of Proactive Dealer Solutions indicates growth via strategic M&A. This suggests potential for cross-sell of marketing, CRM, and process optimization solutions to an expanded dealer network.

Technology Stack Utilization of multiple SaaS and collaboration tools (QuickBooks Online, StackAdapt, Okta, Jira, Trello, New Relic, Slack, Piwik) highlights a tech-savvy operation open to integrations, analytics, and ROI tracking services that can be aligned with client optimization initiatives.

Revenue Scale Annual revenue in the 10–25 million range with a small employee base suggests high-value deals through enterprise-grade marketing and automation solutions, as well as potential scale-up opportunities to support growth across multiple departments (sales, service, parts).