Product Expansion PowerScore has demonstrated ongoing product development by launching new test preparation materials and courses, including the LSAT Logical Reasoning Bible Workbook and GRE Bible series. This indicates a readiness to invest in comprehensive, niche-focused educational content, presenting opportunities to upsell or cross-sell additional test prep resources.

Digital Learning Focus The company's recent launch of live online weekend courses and a downloadable e-publications store highlights an emphasis on scalable digital education solutions. Sales efforts can target law schools, test preparation centers, and individual students seeking flexible, remote learning options.

Market Penetration PowerScore actively partners with academic institutions like Centre College and has acquired online legal education platforms, showing their intent to expand into institutional markets. There is potential to pursue partnerships with colleges, universities, and education nonprofits to increase distribution and reach more prospective students.

Growth Opportunities Despite a modest revenue base under one million dollars, PowerScore continues to grow its course offerings and digital products, suggesting an upward trajectory. Business development activities could include offering bundled curriculum solutions or customized corporate training programs tailored for educational institutions.

Target Customer Segments The company's focus on standardized test preparation positions it to target high school students, college applicants, and adult learners preparing for professional licensing exams. Marketing efforts can be tailored toward these segments, emphasizing the convenience and comprehensiveness of their online courses and materials.