Strategic defense Target real estate owners with high property tax burdens in Texas who value defensible valuations and litigation-backed leverage to achieve lower assessments and higher NOI.

Litigation credibility Position PPG Tax as a partner for properties facing aggressive appraisal districts, highlighting proven trial success and credibility to influence settlements and reduce tax liabilities.

Tech enabled Leverage existing tech stack (Salesforce, Marketing Cloud, Calendly) to drive inbound inquiries and nurture CRE clients, offering scalable, end-to-end property tax management with measurable outcomes.

Scale opportunity Approach institutional owners and REITs with multiple properties across Texas who can benefit from a scalable, end-to-end tax management program to optimize portfolio-wide NOI.

Revenue growth Cross-sell and upsell services such as management and litigation support to existing clients, aiming to convert mid-market real estate portfolios into long-term, recurring engagements.