Insights

Strong Industry Recognition Practifi's recent awards as the best CRM and a top technology provider at the WealthManagement.com Wealthies Awards highlight its market leadership and credibility. This recognition can be leveraged to target prospects seeking established and award-winning solutions for wealth management.

Expanding Product Suite The launch of multiple new products such as Practifi Sauvignon Blanc, Pinot Meunier, and Barbaresco indicates continuous innovation and enhancement of its platform. This ongoing development presents opportunities for upselling advanced features to existing clients or attracting high-growth firms seeking cutting-edge solutions.

Market Penetration Practifi's recent acquisition and integration of large broker-dealer firms through Basepoint Wealth demonstrate its strategic expansion into sizable client segments. Engaging with mid to large-sized wealth management firms could open avenues for larger deals and more comprehensive platform adoption.

Technology and API Ecosystem Built on Salesforce with extensive APIs and integrations across various tech stacks, Practifi offers highly customizable and scalable solutions. This flexibility makes it an attractive option for firms looking to modernize their tech infrastructure and integrate with existing systems.

Financial Growth Potential With revenue estimates between 50 to 100 million dollars and substantial funding of 42 million dollars, Practifi is positioned for growth and market expansion. Targeting rapidly scaling firms in the wealth industry can enable sales teams to tap into a fast-growing platform with significant potential for expansion.

Practifi Tech Stack

Practifi uses 8 technology products and services including Facebook Pixel, Paycom, Salesforce, and more. Explore Practifi's tech stack below.

  • Facebook Pixel
    Analytics
  • Paycom
    Applicant Tracking Systems
  • Salesforce
    Customer Relationship Management
  • Font Awesome
    Font Scripts
  • Zapier
    IT Infrastructure
  • Microsoft
    Miscellaneous
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management

Practifi's Email Address Formats

Practifi uses at least 1 format(s):
Practifi Email FormatsExamplePercentage
First.Last@practifi.comJohn.Doe@practifi.com
49%
First@practifi.comJohn@practifi.com
1%
First.Last@practifi.comJohn.Doe@practifi.com
49%
First@practifi.comJohn@practifi.com
1%

Frequently Asked Questions

What is Practifi's official website and social media links?

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Practifi's official website is practifi.com and has social profiles on LinkedInCrunchbase.

What is Practifi's NAICS code?

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Practifi's NAICS code is 52 - Finance and Insurance.

How many employees does Practifi have currently?

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As of December 2025, Practifi has approximately 62 employees across 3 continents, including North AmericaOceaniaSouth America. Key team members include Vice President Of Engineering: K. D.Head Of Sales: J. M.Head Of Product: C. C.. Explore Practifi's employee directory with LeadIQ.

What industry does Practifi belong to?

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Practifi operates in the Financial Services industry.

What technology does Practifi use?

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Practifi's tech stack includes Facebook PixelPaycomSalesforceFont AwesomeZapierMicrosoftNode.jsGoogle Tag Manager.

What is Practifi's email format?

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Practifi's email format typically follows the pattern of First.Last@practifi.com. Find more Practifi email formats with LeadIQ.

How much funding has Practifi raised to date?

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As of December 2025, Practifi has raised $42M in funding. The last funding round occurred on Jan 09, 2020 for $16M.

When was Practifi founded?

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Practifi was founded in 2013.

Practifi

Financial ServicesIllinois, United States51-200 Employees

Practifi is the performance optimization platform purpose-built for the wealth management industry. Built on Salesforce, our platform empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience. With comprehensive APIs, a range of specialist wealth industry integrations and an ecosystem of hundreds of integrated apps, our platform centralizes data and gives greater visibility across organizations.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $42M

    Practifi has raised a total of $42M of funding over 3 rounds. Their latest funding round was raised on Jan 09, 2020 in the amount of $16Mas a Series B.

  • $50M$100M

    Practifi's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $42M

    Practifi has raised a total of $42M of funding over 3 rounds. Their latest funding round was raised on Jan 09, 2020 in the amount of $16Mas a Series B.

  • $50M$100M

    Practifi's revenue is estimated to be in the range of $50M$100M

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