Insights

Platform Expansion Practifi has recently launched multiple new product releases, such as Practifi Vermentino, Basepoint Wealth, Montepulciano, and Cabernet Franc, showcasing an active development pipeline and potential for cross-selling opportunities.

New Leadership With the appointment of Adrian Johnstone as CEO, Practifi has a refreshed leadership direction that can open doors for partnership discussions and new business relationships within the wealth management sector.

Tech Integration Utilizing a tech stack that includes Salesforce, Google Cloud, React, and more, Practifi demonstrates a commitment to innovation and efficient processes, which can be leveraged to attract tech-savvy clients seeking advanced solutions.

Revenue & Funding With reported revenue between $10M - $50M and a funding round of $16M, Practifi's financial stability signals a strong market presence and potential opportunities for upselling premium services to high-value clients.

Competitive Landscape Among similar companies like Redtail Technology, Advyzon, and Black Diamond, Practifi stands out with its unique platform offerings and mid-range revenue, positioning itself as a competitive alternative worth exploring for potential clients seeking specialized wealth management solutions.

Practifi Tech Stack

Practifi uses 8 technology products and services including Linkedin Insight Tag, HubSpot Analytics, Salesforce, and more. Explore Practifi's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • HubSpot Analytics
    Analytics
  • Salesforce
    Customer Relationship Management
  • Google Cloud
    Infrastructure As A Service
  • React
    Javascript Frameworks
  • G2
    Online Review Management
  • Ruby
    Programming Languages
  • MediaElement.js
    Video Players

Practifi's Email Address Formats

Practifi uses at least 1 format(s):
Practifi Email FormatsExamplePercentage
First.Last@practifi.comJohn.Doe@practifi.com
48%
First@practifi.comJohn@practifi.com
2%
First.Last@practifi.comJohn.Doe@practifi.com
48%
First@practifi.comJohn@practifi.com
2%

Frequently Asked Questions

Where is Practifi's headquarters located?

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Practifi's main headquarters is located at L12, 309 Kent St Sydney, NSW 2000 AU. The company has employees across 4 continents, including North AmericaOceaniaEurope.

What is Practifi's official website and social media links?

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Practifi's official website is practifi.com and has social profiles on LinkedIn.

How much revenue does Practifi generate?

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As of January 2025, Practifi's annual revenue reached $35M.

What is Practifi's NAICS code?

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Practifi's NAICS code is 52 - Finance and Insurance.

How many employees does Practifi have currently?

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As of January 2025, Practifi has approximately 67 employees across 4 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer: A. J.Chief Operating Officer: E. W.Chief Architect: D. A.. Explore Practifi's employee directory with LeadIQ.

What industry does Practifi belong to?

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Practifi operates in the Financial Services industry.

What technology does Practifi use?

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Practifi's tech stack includes Linkedin Insight TagHubSpot AnalyticsSalesforceGoogle CloudReactG2RubyMediaElement.js.

What is Practifi's email format?

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Practifi's email format typically follows the pattern of . Find more Practifi email formats with LeadIQ.

How much funding has Practifi raised to date?

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As of January 2025, Practifi has raised $16M in funding. The last funding round occurred on Jan 09, 2020 for $16M.

When was Practifi founded?

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Practifi was founded in 2013.
Practifi

Practifi

Financial ServicesNew South Wales, Australia51-200 Employees

Practifi is the performance optimization platform purpose-built for the wealth management industry. Built on Salesforce, our platform empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience. With comprehensive APIs, a range of specialist wealth industry integrations and an ecosystem of hundreds of integrated apps, our platform centralizes data and gives greater visibility across organizations.

Section iconCompany Overview

Headquarters
L12, 309 Kent St Sydney, NSW 2000 AU
NAICS Code
52 - Finance and Insurance
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $16M

    Practifi has raised a total of $16M of funding over 4 rounds. Their latest funding round was raised on Jan 09, 2020 in the amount of $16M.

  • $10M$50M

    Practifi's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $16M

    Practifi has raised a total of $16M of funding over 4 rounds. Their latest funding round was raised on Jan 09, 2020 in the amount of $16M.

  • $10M$50M

    Practifi's revenue is in the range of $10M$50M

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