Anchor Tenant Advantage Leverage proximity to top-tier anchors like Target, Costco, Woodman's, Marcus Theatres, and Cabela's to position cross-promotional retail and exclusive deals that drive foot traffic and co-marketing opportunities with complementary brands.

Regional Growth capitalize on Dane County’s fastest growing status and the 110 acre regional center to pitch adjacent retailers and service providers about beta testing new concepts, pop-ups, and seasonal experiences that boost visibility and occupancy.

Low Revenue, High Potential With current revenue under one million, present growth-focused proposals such as flex leasing, short-term pop-up spaces, and sponsored events to accelerate occupancy, rental yield, and data-driven tenant mix optimization.

Digital & Experience Capitalize on the current tech stack and online presence to offer digital marketing collaborations, integrated loyalty programs, and online-to-offline promotions that amplify store visits and measurable ROI for retailers.

Media & Exposure Utilize prior press coverage from Wisconsin State Journal and InBusiness Magazine to craft compelling pitch decks for new tenants and investors, highlighting proven media resonance and footfall potential in a high-traffic regional destination.