Strategic partnerships Opportunity to expand partnerships with professional leagues and tournaments by offering branded, performance-focused basketball courts and on-court graphics similar to collaborations with the New York Liberty, Maui Invitational, and Mike Slive Foundation to boost visibility and event sponsorship value.

Sports branding leverage Position Praters as a premier sports venue branding partner for arenas, universities, and sports events seeking unique court aesthetics, leveraging a track record of innovative on-court design to secure new contracts with teams, conferences, and tournament organizers.

Mid-market sales focus Target mid-sized organizations and sports programs with 51-200 employees and growing budgets who require scalable flooring solutions, offering bundled services (design, installation, decals, and maintenance) at tiered pricing to win higher-margin repeat business.

Digital enablement Expand digital sales motion by leveraging existing tech stack (WooCommerce, HubSpot, Monday.com, AfterPay, Stripe) to streamline quoting, procurement, and payment workflows for new bids, with targeted content highlighting case studies from high-profile partnerships.

Revenue growth signals Capitalize on current revenue range and public partnerships to pursue regional stadiums, athletic programs, and college tournaments, aiming for multi-year contracts and recurring revenue through maintenance, updates, and seasonal court refresh cycles.