Targeted market Small to mid-sized commercial and residential clients in Columbus and surrounding regions seeking glass, mirror, and installation services. Leverage the company’s dual focus on home and office projects to cross-sell residential upgrades and commercial storefront or interior fit-outs.

Expansion potential Strong revenue indicators with a lean team suggest opportunities for scalable service offerings, partnerships, or subcontractor networks to handle larger projects or rapid service expansion without a full build-out of internal resources.

Competitive edge Emphasize responsive, high-quality service and competitive pricing as differentiators for both residential remodels and small to mid-size commercial projects, targeting sectors like offices, showrooms, and hospitality renovations.

Digital footprint Current tech stack shows basic digital marketing and tracking. There is room to enhance lead capture, SEO visibility for local searches, and project showcase online to attract higher-value bids and improve conversion from inquiries.

Partnerships & referrals With the presence in a cluster of glass and architectural suppliers and installers, cultivate partnerships with contractors, property managers, and developers who require dependable glass and mirror services on new builds or refurbishments.