Connected Fitness Milestone Precor reached one billion workouts with its connected fitness offering in 2020, indicating a strong market demand for connected solutions in fitness facilities worldwide. This showcases an opportunity to further promote and expand Precor's connected fitness products to capitalize on the growing trend of digital fitness experiences.

Strategic Partnerships The partnership with Wellness USA in the red and infrared light therapy technologies realm presents a sales opportunity for Precor to offer comprehensive wellness solutions to its commercial fitness customers. By leveraging such partnerships, Precor can enhance its product portfolio and cater to a broader segment of the wellness industry, potentially leading to increased sales.

New Product Launches The recent launch of the Discovery Series Glute Bridge Bench and functional strength training line powered by BeaverFit highlights Precor's commitment to innovation. Sales development representatives can capitalize on these new offerings by promoting them to existing and potential customers, showcasing Precor's dedication to offering cutting-edge fitness solutions.

International Expansion Appointing Simon Overing as the UK sales leader signifies Precor's focus on global sales growth and expansion into new markets. Sales professionals can leverage this international expansion strategy by targeting the UK market and working closely with Overing to drive sales initiatives, tapping into new revenue streams and establishing a stronger presence overseas.

Competitive Differentiation With a diverse product portfolio spanning cardio, strength, functional fitness, group training, and connected solutions, Precor stands out among its competitors in the wellness and fitness services industry. Sales teams can highlight Precor's comprehensive offerings to emphasize the unique value proposition and competitive edge that the company brings to fitness facilities worldwide, positioning Precor as a preferred fitness solutions provider.