New Product Challenge True Fitness launched the 'Leap into Fitness' Standing Broad Jump Challenge, providing an opportunity to engage customers with exciting prizes and promote the brand's cardio and strength training equipment.
Strategic Hires With recent strategic hires like Chris Van Harte, Dave Whitman, Marshall Hansen, and Kurt Parker, True Fitness has strengthened its sales teams, indicating a potential focus on expanding its market reach and sales efforts.
Partnership Power Collaborating with Shopify Inc., True Fitness is enhancing its product offerings and market presence by leveraging AI-powered fit solutions, presenting an opportunity for targeted outreach to small digital fashion retailers for mutual benefit.
Key Technology Stack True Fitness employs tech tools like Microsoft Clarity, Cloudflare CDN, WordPress, and Mailchimp, showcasing a commitment to digital engagement and enabling sales teams to leverage these platforms to reach a wider audience effectively.
Competitive Alignment Compared to similar companies like Technogym, Schwinn Fitness, Precor, and Vision Fitness, True Fitness falls within the same revenue bracket, indicating potential market share opportunities through targeted competitive positioning and differentiation strategies.
TRUE Fitness uses 8 technology products and services including Microsoft Clarity, Cloudflare CDN, WordPress, and more. Explore TRUE Fitness's tech stack below.
| TRUE Fitness Email Formats | Percentage |
| FLast@truefitness.com | 95% |
| First.Last@truefitness.com | 2% |
| FirstLast@truefitness.com | 2% |
| First@truefitness.com | 1% |
Wellness and Fitness ServicesMissouri, United States51-200 Employees
TRUE has been manufacturing premium fitness equipment since 1981. We offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how our responsive service, superior quality, and product design expertise make us your trusted partner in fitness before, during, and after the sale at truefitness.com.
Company Overview
Funding & FinancialsTRUE Fitness's revenue is in the range of $10M$50M
Funding & FinancialsTRUE Fitness's revenue is in the range of $10M$50M
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