Loyalty Partnerships Leverage integration with I Prefer rewards and affiliated programs to cross-sell to travelers and corporate clients, highlighting exclusive perks with partners like SIXT to boost average spend and loyalty engagement.

Global Expansion Target business travel managers and regional procurement teams in Europe, Africa, and the Middle East where recent openings and summer 2026 expansions create opportunities for corporate contracts, group bookings, and preferred supplier agreements.

Rewards & Transfers Capitalize on the Bilt Rewards partnership and transfer capabilities to attract customers who value flexible earn-and-burn options, offering co-branded promotions and accelerated points for hotel stays and corporate travel itineraries.

Enterprise Collaboration Position Business with Balance as a channel to couple business travel with leisure stays, targeting SMBs and mid-market corporates seeking extended-trip itineraries, meetings, and incentive programs.

Tech-Driven Selling Utilize the tech stack and data tooling (Tableau, DBT, Jenkins, Sprout Social) to create targeted account lists, personalized outreach, and measurable ROI proposals for hotel groups and resort properties within the Preferred portfolio.