Insights

Digital Lending Focus Prefr specializes in providing quick and reliable online loan solutions tailored for emergency funding and business growth, indicating a strong demand for digital credit products and potential upselling opportunities in the digital lending space.

Growth Through Acquisition The recent acquisition of Kuvera demonstrates Prefr's strategic expansion into wealth management, opening avenues for cross-selling financial products and integrated financial planning solutions to existing clients.

Strong Investment Backing Supported by leading investors like Matrix Partners and Kalaari Capital, Prefr has a solid financial foundation, suggesting scalability and readiness for expanding its technology platform and customer base.

Technological Infrastructure Utilizing cloud services like AWS and data analytics tools such as Python and scikit-learn, Prefr's advanced tech stack presents opportunities for partnerships in AI-driven credit decisioning and data management solutions.

Market Positioning Recognized as a top fintech company in 2022 and operating within a competitive landscape that includes companies like KreditBee and Paisabazaar, Prefr is well-positioned to attract clients seeking innovative, responsible digital credit options.

Similar companies to Prefr (Formerly CreditVidya)

Prefr (Formerly CreditVidya) Tech Stack

Prefr (Formerly CreditVidya) uses 8 technology products and services including Amazon Web Services, Amazon CloudFront, PostgreSQL, and more. Explore Prefr (Formerly CreditVidya)'s tech stack below.

Amazon Web Services
Cloud Hosting
Amazon CloudFront
Content Delivery Network
PostgreSQL
Database
MySQL
Database
SQL
Database
scikit-learn
Machine Learning
Python
Programming Languages
Google Analytics
Web Analytics

Media & News

Prefr (Formerly CreditVidya)'s Email Address Formats

Prefr (Formerly CreditVidya) uses at least 2 format(s):

Prefr (Formerly CreditVidya) Email Formats	Example	Percentage
First.Last@creditvidya.com	John.Doe@creditvidya.com	83%
Last.First@creditvidya.com	Doe.John@creditvidya.com	14%
First@creditvidya.com	John@creditvidya.com	1%
Last@creditvidya.com	Doe@creditvidya.com	1%
First.Middle@creditvidya.com	John.Michael@creditvidya.com	1%

Frequently Asked Questions

What is Prefr (Formerly CreditVidya)'s official website and social media links?

Prefr (Formerly CreditVidya)'s official website is prefr.com and has social profiles on LinkedIn.

What is Prefr (Formerly CreditVidya)'s NAICS code?

Prefr (Formerly CreditVidya)'s NAICS code is 52 - Finance and Insurance.

How many employees does Prefr (Formerly CreditVidya) have currently?

As of December 2025, Prefr (Formerly CreditVidya) has approximately 336 employees across 2 continents, including AsiaNorth America. Key team members include Vice President Collections: A. R. K.Vp - Finance & Compliances: M. J.Vp - Data-Science And Ai: S. P.. Explore Prefr (Formerly CreditVidya)'s employee directory with LeadIQ.

What industry does Prefr (Formerly CreditVidya) belong to?

Prefr (Formerly CreditVidya) operates in the Financial Services industry.

What technology does Prefr (Formerly CreditVidya) use?

Prefr (Formerly CreditVidya)'s tech stack includes Amazon Web ServicesAmazon CloudFrontPostgreSQLMySQLSQLscikit-learnPythonGoogle Analytics.

What is Prefr (Formerly CreditVidya)'s email format?

Prefr (Formerly CreditVidya)'s email format typically follows the pattern of First.Last@creditvidya.com. Find more Prefr (Formerly CreditVidya) email formats with LeadIQ.

When was Prefr (Formerly CreditVidya) founded?

Prefr (Formerly CreditVidya) was founded in 2012.

Prefr (Formerly CreditVidya)

Q: What technology does Prefr (Formerly CreditVidya) use?

Prefr (Formerly CreditVidya)'s tech stack includes Vue.js, Zoho, scikit-learn, UML, Python.

Financial ServicesTelangana, India201-500 Employees

At Prefr, we’re on a mission to make credit more accessible, responsible, and truly digital.

With the rise of India’s digital ecosystem, we saw an opportunity to serve individuals and entrepreneurs whom traditional banks and NBFCs often leave out. Our goal is simple: to make borrowing easier and faster for those who need it most.

Whether it’s a sudden personal expense or a need for working capital, Prefr provides quick, reliable loan solutions through a seamless online experience.

We focus on two key needs:
1. Emergency Funding - Fast access to funds when life demands it
2. Business Growth - Tailored financial support to help businesses thrive

We believe technology can unlock financial opportunities for millions, and we’re building the platform to make that happen