Expanding Merchant Network ZestMoney is actively seeking to grow its merchant network across India, presenting opportunities to partner with additional retail outlets and e-commerce platforms to enhance its market reach and customer acquisition channels.

Funding and Acquisition Activity Recent acquisitions by DMI Group and Aditya Birla Capital indicate strong investor interest and growth potential, suggesting that business development efforts could explore collaborative ventures or joint offerings to leverage existing investor networks.

Customer Base Growth With over 10,000 online and 75,000 offline stores integrated, ZestMoney has a large customer base actively seeking flexible credit solutions, providing sales opportunities through improved credit product offerings or targeted marketing partnerships.

Technology Integration Utilizing diverse tech stacks and digital payment solutions, ZestMoney is positioned to adopt innovative fintech integrations or white-label solutions that can enhance user experience and expand its financial product portfolio.

Market Competition Facing competition from other BNPL and EMI providers like LazyPay, Axio, Simpl, and PayU PayLater, there is an open door for strategic partnerships or product differentiation to capture more market share within India's growing consumer credit industry.