Loyalty Solutions Premier Dealer Services specializes in dealer loyalty and retention programs, including self-insure, re-insure or use a product warranty on benefits. This indicates a sales opportunity to upsell expanded warranty products, service contracts, and personalized loyalty initiatives to automotive, RV, powersport and marine dealerships.

End-to-End Capabilities The company offers full-service administration, claims handling, dealer workshops, training, branding and marketing, plus custom dealership apps. This breadth suggests cross-sell potential across technology, marketing services, and claims management to enhance dealer retention programs.

Tech Stack Leverage With a tech stack including Hotjar, Google Tag Manager, and custom apps, there is an opportunity to position adjacent technology services such as analytics, UX optimization, and integration support for dealer platforms to improve engagement and retention metrics.

Financial Scale Current revenue range of 25 to 50 million and a mid-sized employee base signals room to introduce scalable solutions for larger dealer groups or regional franchises seeking consistent service contract and loyalty program expansion.

Growth Momentum Since 1998, the company has established a track record in automotive and adjacent industries, presenting a credible case for partnerships with insurers and service contract providers looking to expand dealer networks through Premier’s programs.