Large color catalog Leverage the extensive catalog of over 10,000 color choices and expert color matching to upsell premium coatings, specialty finishes, and custom color solutions to residential, commercial, and industrial clients seeking unique branding or aesthetic enhancements.

Local and experienced Highlight the independent and locally-owned nature with long-standing presence since 1995 to build trust in community-focused projects, offering compatibility with contractor networks and local commercial repaint programs.

One-stop supply Position as a turnkey supplier for fixtures beyond paint including faux finishes, glaze tools, wallpaper books, rental equipment, and fast ship options to support quick-turnaround renovations and contractor job sites.

Green solutions Promote environmentally-friendly paints, stains, and cleaners to attract sustainability-minded customers and to align with green building trends in residential and commercial sectors.

Flexible purchasing Offer convenient online and shop services through Shopify, BigCommerce, AfterPay and PayPal, plus same-day shipping and quickship programs to capture e-commerce buyers and last-minute project purchases.