Premier Performance
Motor Vehicle ManufacturingIdaho, United States51-200 Employees
Premier Performance operates in the motor vehicle performance sector, distributing aftermarket parts and accessories, with roots in Rexburg, Idaho, dating back to 1999 when founder Rus Michaelson pursued power gains for a Ford Power Stroke using a propane-injection kit from Bully Dog. Since then, the company has expanded to offer more than 300 product lines and runs a network of five warehouses to support its distribution operations. The business emphasizes strong relationships with its dealers and vendors, a hallmark of its service approach within the industry. In 2012, Premier Performance was recognized as the SEMA Warehouse Distributor of the Year, reflecting industry acknowledgment of its distribution capabilities. Based in Rexburg, Idaho, the company positions itself as a mid-sized player with a substantial distribution footprint in the motor vehicle performance space.