Insights

Distributor Scale Premier Performance operates with multiple warehouses and a mid-size employee base, suggesting strong logistics capabilities and a potential for broad product distribution partnerships across performance automotive parts.

Performance Focus With roots in power-adding and a large catalog of over 300 product lines, there are ample cross-sell opportunities to upsell performance enhancements, accessories, and related components to existing dealer and vendor networks.

Financial Health Annual revenue in the mid six-figure to mid seven-figure range indicates a healthy, scalable operation with room for channel expansion, dealer program investment, and targeted marketing to grow sales velocity.

Industry Recognition SEMA Warehouse Distributor of the Year 2012 demonstrates credibility and established relationships with dealers and vendors, which can be leveraged to secure premium partnerships, exclusive lines, and co-branded campaigns.

Strategic Growth Moderate employee count and multiple warehouses imply capability for regional expansion, enhanced service levels, and the opportunity to collaborate on logistics optimization, dropship programs, and tiered dealer incentives.

Similar companies to Premier Performance

Premier Performance's Email Address Formats

Premier Performance uses at least 4 email formats:
Premier Performance Email FormatsExamplePercentage
First.Last@pppwd.comJohn.Doe@pppwd.com
49%
First@pppwd.comJohn@pppwd.com
38%
Last@pppwd.comDoe@pppwd.com
10%
FirstL@pppwd.comJohnD@pppwd.com
3%

Frequently Asked Questions

What is Premier Performance's phone number?

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You can contact Premier Performance's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Premier Performance's official website and social media links?

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Premier Performance's official website is pppwd.com and has social profiles on LinkedIn.

How much revenue does Premier Performance generate?

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As of August 2026, Premier Performance's annual revenue is estimated to be $25M - $50M.

What is Premier Performance's NAICS code?

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Premier Performance's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Premier Performance have currently?

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As of August 2026, Premier Performance has approximately 83 employees across 3 continents, including North America, Europe and South America. Key team members include Owner: T. D., Director Of Customer Service: N. C. and Warehouse Receiving Lead: P. W. Explore Premier Performance's employee directory with LeadIQ.

What industry does Premier Performance belong to?

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Premier Performance operates in the Motor Vehicle Manufacturing industry.

What is Premier Performance's email format?

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Premier Performance's email format typically follows the pattern of First.Last@pppwd.com. Find more Premier Performance email formats with LeadIQ.

When was Premier Performance founded?

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Premier Performance was founded in 1999.
Premier Performance logo

Premier Performance

Motor Vehicle ManufacturingIdaho, United States51-200 Employees

Premier Performance operates in the motor vehicle performance sector, distributing aftermarket parts and accessories, with roots in Rexburg, Idaho, dating back to 1999 when founder Rus Michaelson pursued power gains for a Ford Power Stroke using a propane-injection kit from Bully Dog. Since then, the company has expanded to offer more than 300 product lines and runs a network of five warehouses to support its distribution operations.

The business emphasizes strong relationships with its dealers and vendors, a hallmark of its service approach within the industry. In 2012, Premier Performance was recognized as the SEMA Warehouse Distributor of the Year, reflecting industry acknowledgment of its distribution capabilities. Based in Rexburg, Idaho, the company positions itself as a mid-sized player with a substantial distribution footprint in the motor vehicle performance space.

Section iconCompany Overview

Phone number
Website
pppwd.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Premier Performance's revenue is estimated to be in the range of $25M - $50M

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