Strong Industry Recognition Premier Performance's recognition as the 2012 SEMA Warehouse Distributor of the Year highlights its established reputation and industry credibility, making it a trusted partner for dealers and vendors seeking high-quality performance automotive products.

Diverse Product Range With over 300 product lines, the company demonstrates extensive inventory and technical expertise, presenting opportunities to bundle products or introduce complementary accessories to existing customer bases.

Customer Relationships Focus The company's emphasis on relationships with dealers and vendors indicates a customer-centric approach, offering avenues for personalized upselling, loyalty programs, and tailored product solutions to strengthen sales channels.

Growth Potential Operating in the performance automotive sector with revenues between $25 and $50 million, Premier Performance is positioned for expansion, especially through targeted outreach to related automotive markets and aftermarket service providers.

Market Expansion Opportunities Given its focus on performance upgrades and performance vehicle enthusiasts, there are potential sales opportunities in emerging trends such as electric vehicle modifications and custom tuning, aligning with evolving customer interests.