Insights

Expansion opportunities Target retailers and distributors in motorsports and aftermarket parts to leverage SuperATV’s growing manufacturing footprint and recent facility expansions, especially in Wisconsin and Florida, to accelerate regional distribution and faster delivery.

Geared transmissions Capitalize on the Jun 17, 2026 launch of Complete Geared-Reverse Transmissions by positioning accessory bundles, maintenance kits, and upgrade packages to existing Polaris and UTV owners seeking stronger powertrain reliability and performance gains.

Long travel growth Leverage the June 10, 2026 4-Inch Long Travel Kit for the UFORCE U10 PRO to upsell complementary suspension components, protective systems, and install service offerings to dealers and riding clubs looking to upgrade fleets.

Strategic partnerships Pursue collaboration opportunities with TrailDevil and other industry partners to co-market high-performance builds, bundled products, and cross-promotions that reach a broader off-road community and racing segments.

Acquisition potential With the 2022 acquisition by Dorman and continued growth, approach OEMs and aftermarket ecosystems for integration of SuperATV parts into broader powerSports product lines, highlighting reliability, breadth of catalog, and global distribution potential.

SuperATV Tech Stack

SuperATV uses 8 technology products and services including Linkedin Insight Tag, C3.js, jsDelivr, and more. Explore SuperATV's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • C3.js
    Charting
  • jsDelivr
    Content Delivery Network
  • Prototype
    Javascript Frameworks
  • Yotpo Reviews
    Online Review Management
  • New Relic
    Real User Monitoring
  • GoDaddy
    Web Hosting
  • Facebook
    Widgets

Media & News

SuperATV's Email Address Formats

SuperATV uses at least 1 format(s):
SuperATV Email FormatsExamplePercentage
FLast@superatv.comJDoe@superatv.com
65%
First.Last@superatv.comJohn.Doe@superatv.com
16%
First@superatv.comJohn@superatv.com
16%
Last@superatv.comDoe@superatv.com
3%

Frequently Asked Questions

Where is SuperATV's headquarters located?

Minus sign iconPlus sign icon
SuperATV's main headquarters is located at 2753 Michigan Road Madison, Indiana 47250 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is SuperATV's phone number?

Minus sign iconPlus sign icon
You can contact SuperATV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperATV's official website and social media links?

Minus sign iconPlus sign icon
SuperATV's official website is superatv.com and has social profiles on LinkedIn.

What is SuperATV's SIC code NAICS code?

Minus sign iconPlus sign icon
SuperATV's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does SuperATV have currently?

Minus sign iconPlus sign icon
As of May 2026, SuperATV has approximately 211 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: E. A.Chief Operating Officer: E. A.Director, Brand: Z. T.. Explore SuperATV's employee directory with LeadIQ.

What industry does SuperATV belong to?

Minus sign iconPlus sign icon
SuperATV operates in the Spectator Sports industry.

What technology does SuperATV use?

Minus sign iconPlus sign icon
SuperATV's tech stack includes Linkedin Insight TagC3.jsjsDelivrPrototypeYotpo ReviewsNew RelicGoDaddyFacebook.

What is SuperATV's email format?

Minus sign iconPlus sign icon
SuperATV's email format typically follows the pattern of FLast@superatv.com. Find more SuperATV email formats with LeadIQ.

When was SuperATV founded?

Minus sign iconPlus sign icon
SuperATV was founded in 2004.
SuperATV logo

SuperATV

Spectator SportsIndiana, United States201-500 Employees

SuperATV designs and sells aftermarket parts and accessories for ATVs and UTVs, serving enthusiasts and racers who seek enhanced performance and reliability. The company originated in a garage when founder Harold Hunt developed a 2-inch lift kit for the Polaris Sportsman to support creek riding, a project that catalyzed a broader business. Today it is based in Madison, Indiana, and has grown to offer a wide range of parts—from axles to long-travel kits—for multiple off-road machines.

Operating in the powersports aftermarket, SuperATV has expanded its manufacturing footprint and product line to meet growing demand. In June 2026 it announced a lineup of Complete Geared-Reverse Transmissions for Polaris, a development aimed at addressing factory transmission weaknesses and improving strength and performance.

Section iconCompany Overview

Headquarters
2753 Michigan Road Madison, Indiana 47250 United States
Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.