Insights

Rapid Growth & Expansion SuperATV has experienced significant expansion recently, including facility expansions in Madison and Jacksonville, and acquisitions like Assaultind. This growth indicates increased production capacity and product offerings, providing opportunities to upsell and cross-sell new aftermarket parts and accessories.

Strategic Industry Positioning Recognized as a leading manufacturer in the UTV and ATV aftermarket, SuperATV's strong reputation and industry recognition make it a trusted brand, ideal for partnerships, promotions, and expansion into new markets or product categories in the powersports industry.

Growing Customer Base With an active community of off-road enthusiasts and racers, SuperATV’s customer base is passionate and engaged, offering a lucrative target segment for complementary products, accessories, and custom solutions tailored to avid riders and off-road racers.

Technology and Digital Engagement Utilizing advanced digital tools like Google Analytics and social media platforms, SuperATV shows a strong focus on online marketing and eCommerce. This presents opportunities to collaborate on digital campaigns, targeted advertising, and innovative sales channels to boost visibility and sales.

Financial Strength & Investment Potential With revenues estimated between $100M and $250M and recent investments, including government bonds and acquisitions, SuperATV is financially robust and positioned for continued growth, making it an attractive partner for new product launches, technology integrations, or strategic collaborations.

SuperATV Tech Stack

SuperATV uses 8 technology products and services including Linkedin Insight Tag, C3.js, jsDelivr, and more. Explore SuperATV's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • C3.js
    Charting
  • jsDelivr
    Content Delivery Network
  • Prototype
    Javascript Frameworks
  • Yotpo Reviews
    Online Review Management
  • New Relic
    Real User Monitoring
  • GoDaddy
    Web Hosting
  • Facebook
    Widgets

Media & News

SuperATV's Email Address Formats

SuperATV uses at least 1 format(s):
SuperATV Email FormatsExamplePercentage
FLast@superatv.comJDoe@superatv.com
65%
First.Last@superatv.comJohn.Doe@superatv.com
16%
First@superatv.comJohn@superatv.com
16%
Last@superatv.comDoe@superatv.com
3%

Frequently Asked Questions

Where is SuperATV's headquarters located?

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SuperATV's main headquarters is located at 2753 Michigan Road Madison, Indiana 47250 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is SuperATV's phone number?

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You can contact SuperATV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperATV's official website and social media links?

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SuperATV's official website is superatv.com and has social profiles on LinkedIn.

What is SuperATV's SIC code NAICS code?

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SuperATV's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does SuperATV have currently?

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As of May 2026, SuperATV has approximately 211 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: E. A.Chief Operating Officer: E. A.Director, Brand: Z. T.. Explore SuperATV's employee directory with LeadIQ.

What industry does SuperATV belong to?

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SuperATV operates in the Spectator Sports industry.

What technology does SuperATV use?

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SuperATV's tech stack includes Linkedin Insight TagC3.jsjsDelivrPrototypeYotpo ReviewsNew RelicGoDaddyFacebook.

What is SuperATV's email format?

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SuperATV's email format typically follows the pattern of FLast@superatv.com. Find more SuperATV email formats with LeadIQ.

When was SuperATV founded?

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SuperATV was founded in 2004.

SuperATV

Spectator SportsIndiana, United States201-500 Employees

SuperATV designs and sells aftermarket parts and accessories for ATVs and UTVs, serving enthusiasts and racers who seek enhanced performance and reliability. The company originated in a garage when founder Harold Hunt developed a 2-inch lift kit for the Polaris Sportsman to support creek riding, a project that catalyzed a broader business. Today it is based in Madison, Indiana, and has grown to offer a wide range of parts—from axles to long-travel kits—for multiple off-road machines.

Operating in the powersports aftermarket, SuperATV has expanded its manufacturing footprint and product line to meet growing demand. In June 2026 it announced a lineup of Complete Geared-Reverse Transmissions for Polaris, a development aimed at addressing factory transmission weaknesses and improving strength and performance.

Section iconCompany Overview

Headquarters
2753 Michigan Road Madison, Indiana 47250 United States
Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

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