Insights

Growing Market Presence SuperATV has established a strong reputation within the UTV and ATV aftermarket industry, recognized as one of the best and well-known manufacturers, which provides a solid foundation for expanding sales channels and brand partnership opportunities.

Strategic Expansion Recent expansions of manufacturing and research facilities in Madison, Wisconsin, and additional offices in Jacksonville, Florida, indicate an increasing production capacity and regional reach, creating opportunities for supply chain and distribution partnerships to support growth.

Acquisition Advantage The acquisition of Assault Industries and the recent purchase by Dorman Products broadens SuperATV’s product portfolio and financial backing, enabling cross-selling opportunities and access to new customer segments through enhanced product offerings.

Innovative Product Line SuperATV’s focus on aftermarket parts ranging from axles to long-travel kits, combined with an emphasis on improving machine performance, suggests a strong market interest in high-quality, performance-enhancing accessories, presenting upselling and cross-selling potential.

Digital and Outreach Focus Utilization of advanced tech stack including Google Analytics and social media platforms highlights a robust online presence and customer engagement strategy, providing avenues for targeted marketing campaigns and digital sales growth.

SuperATV Tech Stack

SuperATV uses 8 technology products and services including AdRoll, Google Analytics Enhanced eCommerce, C3.js, and more. Explore SuperATV's tech stack below.

  • AdRoll
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • C3.js
    Charting
  • cdnjs
    Content Delivery Network
  • React
    Javascript Frameworks
  • jQuery Mobile
    Mobile Frameworks
  • PHP
    Programming Languages
  • Facebook
    Widgets

Media & News

SuperATV's Email Address Formats

SuperATV uses at least 1 format(s):
SuperATV Email FormatsExamplePercentage
FLast@superatv.comJDoe@superatv.com
66%
First@superatv.comJohn@superatv.com
16%
First.Last@superatv.comJohn.Doe@superatv.com
15%
Last@superatv.comDoe@superatv.com
3%

Frequently Asked Questions

What is SuperATV's phone number?

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You can contact SuperATV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperATV's official website and social media links?

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SuperATV's official website is superatv.com and has social profiles on LinkedIn.

How much revenue does SuperATV generate?

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As of December 2025, SuperATV's annual revenue is estimated to be $16M.

What is SuperATV's NAICS code?

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SuperATV's NAICS code is 7112 - Spectator Sports.

How many employees does SuperATV have currently?

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As of December 2025, SuperATV has approximately 214 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: E. A.Chief Operating Officer: E. A.Director Of Ecommerce & Digital Marketing: Z. T.. Explore SuperATV's employee directory with LeadIQ.

What industry does SuperATV belong to?

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SuperATV operates in the Spectator Sports industry.

What technology does SuperATV use?

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SuperATV's tech stack includes AdRollGoogle Analytics Enhanced eCommerceC3.jscdnjsReactjQuery MobilePHPFacebook.

What is SuperATV's email format?

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SuperATV's email format typically follows the pattern of FLast@superatv.com. Find more SuperATV email formats with LeadIQ.

When was SuperATV founded?

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SuperATV was founded in 2004.

SuperATV

Spectator SportsIndiana, United States201-500 Employees

SuperATV started with a passion for off-roading that’s probably a lot like yours. Our first product, a 2” Polaris Sportsman EZ Install lift kit, came as a result of our founder Harold Hunt’s love of creek riding. The success of the lift kit, based on his own design, led Harold to set up shop in his own garage, which also served as the warehouse and shipping center. The intent was to fill a small need for off-road enthusiasts which was the same need he had for better Sportsman parts. He was delighted and surprised when it turned out the need was much, much greater than he realized, and it was growing every day. As the industry exploded and demand grew, so did SuperATV. It wasn’t just about 2″ Sportsman lifts anymore, it was about improving every part possible on every machine available. As the ideas multiplied and demand from avid riders grew, our product line expanded to include a full range of aftermarket parts, from axles to long travel kits.

We soon outgrew that humble garage, and we haven’t stopped growing since. We may be bigger, but we haven’t changed why we’re here: to offer enthusiasts, racers and the people who get things done, the best aftermarket ATV and UTV parts and accessories at the best prices. 

We’re fortunate enough to have a growing SuperATV family whom all share our love for riding and the great outdoors, and a drive to add that “one more thing” to make our machines run and perform better. We’re known to load up our trailers on Thursday night in anticipation of the weekend. Come Friday afternoon, we’re ready to hit the road, so we can join up with family and friends and hit the off-road. To us, riding isn’t a hobby. It’s a part of who we are.

Check out our website for more information, superatv.com.

Section iconCompany Overview

Phone number
NAICS Code
7112 - Spectator Sports
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

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