Insights

Strong Market Presence SuperATV is recognized as a leading manufacturer in the UTV and ATV aftermarket industry, with recent accolades highlighting its reputation and market dominance. This recognition creates opportunities for partnerships and exclusive distribution deals within the enthusiast community.

Rapid Expansion The company's recent expansion of manufacturing capacity in Madison and Jacksonville, as well as facility upgrades, indicate a growing production volume. This scalability suggests potential for increased order sizes and the need for additional supply chain partnerships or logistics support.

Acquisition Growth As part of Dorman Products' acquisition for nearly 490 million dollars, SuperATV is positioned for accelerated growth and product diversification. Collaborating on innovative product lines or leveraging cross-promotional opportunities could unlock new sales channels.

Product Diversity SuperATV offers a comprehensive range of aftermarket parts from axles to long travel kits, appealing to a broad segment of off-road enthusiasts. There are opportunities to upsell complementary accessories or develop bundled packages to increase average order value.

Active Industry Engagement With recent media recognition and expansion announcements, SuperATV maintains a prominent presence in the powersports industry. Establishing strategic partnerships or sponsorships in off-road events could further enhance brand visibility and drive customer engagement.

SuperATV Tech Stack

SuperATV uses 8 technology products and services including AdRoll, Google Analytics Enhanced eCommerce, C3.js, and more. Explore SuperATV's tech stack below.

  • AdRoll
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • C3.js
    Charting
  • cdnjs
    Content Delivery Network
  • React
    Javascript Frameworks
  • jQuery Mobile
    Mobile Frameworks
  • PHP
    Programming Languages
  • Facebook
    Widgets

Media & News

SuperATV's Email Address Formats

SuperATV uses at least 1 format(s):
SuperATV Email FormatsExamplePercentage
FLast@superatv.comJDoe@superatv.com
66%
First@superatv.comJohn@superatv.com
16%
First.Last@superatv.comJohn.Doe@superatv.com
15%
Last@superatv.comDoe@superatv.com
3%

Frequently Asked Questions

Where is SuperATV's headquarters located?

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SuperATV's main headquarters is located at 2753 Michigan RD, Madison, Indiana 47250, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is SuperATV's phone number?

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You can contact SuperATV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SuperATV's official website and social media links?

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SuperATV's official website is superatv.com and has social profiles on LinkedIn.

How much revenue does SuperATV generate?

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As of October 2025, SuperATV's annual revenue is estimated to be $16M.

What is SuperATV's NAICS code?

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SuperATV's NAICS code is 7112 - Spectator Sports.

How many employees does SuperATV have currently?

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As of October 2025, SuperATV has approximately 213 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: E. A.Chief Operating Officer: E. A.Director Of Ecommerce: Z. T.. Explore SuperATV's employee directory with LeadIQ.

What industry does SuperATV belong to?

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SuperATV operates in the Spectator Sports industry.

What technology does SuperATV use?

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SuperATV's tech stack includes AdRollGoogle Analytics Enhanced eCommerceC3.jscdnjsReactjQuery MobilePHPFacebook.

What is SuperATV's email format?

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SuperATV's email format typically follows the pattern of FLast@superatv.com. Find more SuperATV email formats with LeadIQ.

When was SuperATV founded?

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SuperATV was founded in 2004.
SuperATV

SuperATV

Spectator SportsUnited States201-500 Employees

SuperATV started with a passion for off-roading that’s probably a lot like yours. Our first product, a 2” Polaris Sportsman EZ Install lift kit, came as a result of our founder Harold Hunt’s love of creek riding. The success of the lift kit, based on his own design, led Harold to set up shop in his own garage, which also served as the warehouse and shipping center. The intent was to fill a small need for off-road enthusiasts which was the same need he had for better Sportsman parts. He was delighted and surprised when it turned out the need was much, much greater than he realized, and it was growing every day. As the industry exploded and demand grew, so did SuperATV. It wasn’t just about 2″ Sportsman lifts anymore, it was about improving every part possible on every machine available. As the ideas multiplied and demand from avid riders grew, our product line expanded to include a full range of aftermarket parts, from axles to long travel kits.

We soon outgrew that humble garage, and we haven’t stopped growing since. We may be bigger, but we haven’t changed why we’re here: to offer enthusiasts, racers and the people who get things done, the best aftermarket ATV and UTV parts and accessories at the best prices. 

We’re fortunate enough to have a growing SuperATV family whom all share our love for riding and the great outdoors, and a drive to add that “one more thing” to make our machines run and perform better. We’re known to load up our trailers on Thursday night in anticipation of the weekend. Come Friday afternoon, we’re ready to hit the road, so we can join up with family and friends and hit the off-road. To us, riding isn’t a hobby. It’s a part of who we are.

Check out our website for more information, superatv.com.

Section iconCompany Overview

Headquarters
2753 Michigan RD, Madison, Indiana 47250, US
Phone number
NAICS Code
7112 - Spectator Sports
Founded
2004
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    SuperATV's revenue is estimated to be in the range of $100M$250M

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