Digital Transformation Prensa Ibérica has successfully expanded from traditional print to a diversified multimedia platform with significant digital assets, presenting opportunities for digital advertising, content monetization, and data-driven marketing solutions.

Media Expansion Following its acquisition of Grupo Zeta, which includes prominent publications like El Periódico de Catalunya and Diario Sport, the company is positioned to leverage its expanded media footprint for cross-platform advertising campaigns and sponsorship deals.

Technology Adoption Utilizing advanced analytics and web technologies such as Looker, Varnish, and Google Tag Manager, Prensa Ibérica demonstrates a focus on data-driven decision-making, making it a suitable partner for technology solutions, audience analytics, and targeted advertising services.

Event Participation Participation in high-profile events like Foro Activos Baleares 2025 indicates active engagement in industry dialogue, opening doors for partnership opportunities in emerging areas such as tourism technology, AI, and digital innovation projects.

Market Presence With a regional dominance across nine autonomous communities and an employee base of up to 5,000, Prensa Ibérica offers extensive local market access, ideal for localized advertising, regional content partnerships, and community engagement initiatives.