Digital Expansion Vocento is actively investing in digital initiatives, including launching new online services such as the long-term car rental platform RentingCoches and AI-driven local guides. This presents opportunities to offer digital marketing, content solution integrations, and data analytics services to enhance their digital footprint.

Content Diversification The company's commitment to quality journalism complemented by diversified revenue streams in classifieds, gastronomy, and training indicates a need for innovative advertising solutions, targeted digital campaigns, and content monetization tools.

Tech-Driven Innovation Partnerships with AI firms like Cruncho and investments in AI-driven guides highlight Vocento’s openness to adopting advanced technology. There is potential to provide AI-powered content management, personalization tools, and technological upgrades for digital platforms.

Strategic Acquisitions and Sales Recent asset sales and acquisitions, such as the sale of DTT licenses and the purchase of Mateo & Co., suggest opportunities in consulting, integration services, and strategic growth initiatives tailored to media and regional markets.

Market Positioning As a regional leader with a strong presence in print and digital media, Vocento offers potential for targeted advertising packages, regional marketing solutions, and multilingual content strategies that capitalize on their entrenched market position.