Specialized Ad Technology Prequel's expertise in developing tailored digital advertising technologies focused on Publisher-Advertiser communication positions it as a valuable partner for companies seeking to optimize their ad engagement, especially those aiming for high viewability and low latency.

Technical Infrastructure Utilizing a robust tech stack including Google Cloud, Bootstrap, and RequireJS, Prequel emphasizes scalable, reliable solutions, indicating potential in onboarding clients with complex or high-volume media requirements.

Growth Potential Despite its small team size, Prequel’s strategic focus on data-driven methodologies and core client relationships suggests opportunities for expansion into larger markets or adding new services related to video advertising.

Market Alignment Prequel's focus on digital advertising for publishers and advertisers aligns well with current industry trends emphasizing programmatic video ads and high-performance media, making it an attractive prospect for clients seeking innovative advertising tools.

Funding and Revenue With undefined funding and small-scale revenue figures, Prequel presents an opportunity for investment and growth-oriented sales efforts aimed at scaling its technological offerings and expanding its client base in the competitive digital ad space.