Prequel

Technology, Information and InternetTel Aviv, Israel2-10 Employees

Prequel operates in the digital advertising arena, developing technologies aimed at improving communication between publishers and advertisers. It relies on data-driven methods and internal tools to help partners achieve performance targets such as low latency, strong fill rates, and high viewability. The company pursues direct relationships and leverages its in-house capabilities to deliver consistent media outcomes.

Based in Tel Aviv, Israel, Prequel is a small team with substantial experience in online advertising, bolstered by a board and active investors. Its client base includes trading desks, agencies, ad networks, and publishers, and the firm focuses on solutions that support direct collaboration between those parties, including video-related media delivery.

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