Strategic partnership Leverage the strong 50/50 ownership with DER Touristik to co-create exclusive travel packages and cross-sell DER brands such as ITS, Jahn Reisen and Kuoni, expanding reach into German-speaking markets and leveraging DER’s supplier network for better margins.

Domestic expansion Capitalize on the D-reizen integration and nationwide presence to upsell bundled vacations, leverage in-store and online cross-channel campaigns, and target loyal D-reizen customers with Prijsvrij’s pricing advantage.

Tech enabled Utilize the current tech stack, including Hotjar, Visual Website Optimizer, Mautic and Piwik PRO, to run data-driven A/B tests and personalized marketing in order to improve conversion rates and identify high-value customer segments.

Cost competitive Promote access to DER Touristik inventory and discounted hotel chains like SENTIDO, Calimera and LTI to position Prijsvrij as the best-value option in the market, targeting price-sensitive leisure travelers and family packages.

Brand trust Leverage Trustpilot rating and large social footprint to upsell premium add-ons (guided tours, insurance, transfers) to existing customers and reduce post-purchase churn through targeted loyalty campaigns.