Prima Employee Directory
InsuranceLombardy, Italy1001-5000 Employees
Prima Assicurazioni is an Italian insurer that uses a digital-first approach to motor insurance, and since 2021 has expanded its offerings to include Home and Family products. Founded in 2015 and based in Milan, Lombardy, the company built its own technology platforms to digitize the insurance value chain and leverage data-driven processes. By 2020 it had become a leader in Italy’s online motor insurance market, aiming to serve as a central reference point for customers seeking insurance products. In 2022 the company began international expansion, establishing teams in London and Madrid to support growth in the UK and Spanish markets. In 2025 it became part of the AXA Group.
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